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How to Remember Names During Networking Events

Dale Carnegie once said “a person’s name is the sweetest sound in the world for him.” In all my years as a marketer I have managed to avoid networking. It…

Feedback from Lara Squires’ recent networking seminar at Legal Ex

We are delighted to have received some great feedback from Lara’s recent seminar at Legal Ex. Lara talked about how lawyers can get the best out of their networking opportunities. Here is…

Lara Squires Guest Speaker at Legal Ex – Getting the most out of networking

Making the most out of Networking seminar at Legal Ex   Lara Squires, Director, Consortium Business Solutions will be speaking at this year’s Legal Ex event. The exhibition runs over…

Personal Brand – Brand You

Brand You….   So we all know our company needs a logo, we strive to create a brand image. Many companies will even have brand guidelines to protect the brand…

Legal directory submissions – making the most of the content

Many of you will have been working hard to get your submissions into the Legal Directories this week as the first set of deadlines becomes due. Don’t forget to maximise…

Business development – how will it evolve during 2022? Guest blog

Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…

Recruitment marketing – get the applicants YOU want

Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…

Marketing for Accountants – Where do you start?

Marketing for Accountants can be quite overwhelming. Why? Because it is not your core business or primary skill. Not doing any marketing at all because you don’t know where to…

PSMC 2020 part 2 – Your people as your biggest asset

The Coronavirus pandemic is continuing to cost lives and livelihoods across the world. Many professional services firms have adapted to new restrictions, changing client demands, and ongoing economic uncertainty. In…

How to nail your 60 seconds

Ever attended a networking event and been put on the spot to do your 60 seconds? Yep, me too. Also known as an elevator pitch, the aim of these short…

Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing…

Event Ideas For Law Firms

Event marketing is a useful tactic to help promote your law firm. Events provide very tangible evidence that you are a proactive firm. They help raise your profile, enhance your credibility and…