Professional Services Marketing Conference 2019 – Riding out the Economic Storm
RIDING OUT THE (ECONOMIC) STORM
3rd July 2019 | 1pm – 5pm
Arora Hotel Gatwick Crawley
Following the success of the 2018 event, Consortium Business Solutions invites all individuals responsible for marketing in law firms, accountancy firms and other professional services firms to attend the Professional Services Marketing Conference 2019 #PSMC19.
In times of economic and political uncertainty, marketing budgets are often the first to be reduced. How can professional services firms ensure that they survive uncertain times unscathed? Hear from our expert speakers who will share their experience in proven on and offline marketing activities that help you differentiate yourself from competitors, keep your existing clients and generate new business.
Attend this half-day conference to find out how professional services firms can ride out the (economic) storm.
Lara Squires, Consortium Business Solutions: Marketing on a budget
A brief overview of why you should have a strategy, what it should include and what comes next. We will then talk about some specific marketing tactics that in many cases are free.
Dan Hodges, Conscious Solutions: ROI on your marketing spend… do you really know?
- What does a great marketing mix look like?
- Why is digital so powerful?
- CRM systems – Creating a great relationship with your clients
- How to understand ROI from your marketing?
Paul Matthews & Jim Smith, insight6: Encouraging Client Engagement, and re-engagement
We will cover two ways to maximise profits in this uncertain time:
- How to convert more of your enquiries – we will share our research on how good firms are at this.
- How to make clients love you so they come back for other matters, recommend you, and write positive reviews – including how to measure client satisfaction along the Client Journey and how to manage reviews.
You will come away with useful pointers, ideas and practical suggestions to implement in your firm. The event is CPD accredited.
Lunch on arrival and a drinks reception afterwards will give you plenty of opportunities to network and discuss best practice with your peers.
The event is run in association with Chartered Institute of Marketing and sponsored by Oxford College of Marketing.
Book your ticket by Friday 10th May to benefit from the early bird ticket.
Agenda (subject to change):
1.00pm arrive for lunch and networking
2.00-2.45pm Lara Squires – Consortium Business Solutions
3.00-3.45pm Dan Hodges – Conscious Solutions
4.00-4.45pm Paul Matthews & Jim Smith – insight6
5.00pm Drinks reception
Meet our speaker lineup
Lara Squires is Director of Consortium Business Solutions, a specialist marketing agency providing marketing solutions to the professional services sector. Having worked in the industry for over 10 years, Lara has a real insight into the challenges faced by the sector and how to overcome them using sales and marketing tools. Lara is a Chartered Marketer who is inspired by helping companies achieve their business goals. She has an innate confidence which enables her to get in front of the right people and create new business opportunities.
Dan Hodges is the Head of Account Management at Conscious Solutions, the UK’s leading provider of websites & digital marketing to law firms. He has over 14 years’ experience in the Legal Sector ranging from business development to practice management. Dan has worked with over 300 Law Firms helping them get a better understanding of how they can get more from their marketing.
Over fifteen years ago Conscious Solutions was started as a web design agency aimed specifically to improve the online presence of law firms.
It eventually became the bright, friendly and very orange company it is today: Conscious Solutions. We live by the simple mantra: “It’s not just about having a good looking website – it’s about what you do with it once you’ve got it!”
At Conscious Solutions, we want to help you realise your potential by bringing you out of your shell into the digital spotlight. Whether you need help building a new website, a complete rebrand or you’re having trouble with your social networks, we provide a range of creative services for law firms looking to make their online presence pop. We’ll listen to your ideas and work closely with you every step of the way to ensure you’re getting the most out of your website.
Jim Smith & Paul Matthews
Jim Smith and Paul Matthews are Customer Experience Directors at insight6 and manage the Surrey, Hampshire and Sussex areas. Having worked with over 30 Law Firms in the areas, they have built up an unrivalled knowledge of good (and not so good!) practice in the sector.
Insight6 is committed to helping businesses achieve the CX (Client Excellence) factor, as it is the surest way to retain loyalty, reduce costs and increase profits. They do so through providing CX reviews, Focus/Listening groups, surveys, and targeted training and coaching. Since 1988 insight6 have helped transform the CX of many businesses, initially in Australasia, but since 2005 in the UK.
Insight6 work with hundreds of clients countrywide, including over 200 law Firms.
Book your ticket today.