Professional Services Marketing Conference – 360 degrees
Consortium Business Solutions invites all marketing professionals working for law and accountancy firms and other professional services businesses to attend our inaugural conference under the theme of ‘360 degrees’.
Sometimes we get so bogged down in the routine tasks of our jobs that we forget to consider the wider picture and look around us – and we mean properly look around us, in a 360 degree way. What view do our customers really have, at various touch points when dealing with our company? Looking at the whole customer journey, what turns them on and off?
Attend this half day conference to hear from our expert speakers on how your client’s 360 degree view can be improved
- Kim Tasso: Strategic Marketing and Business Development: Joining the Dots
- David Gilroy, Conscious Solutions: Building Relationships in a Digital World
- Jonathan Winchester, insight6: Client Experience (CX) as key brand differentiator
You will come away with useful pointers, ideas and a better idea of what your clients want!
Lunch on arrival and a drinks reception afterwards will give you plenty of opportunities to network and discuss best practice with your peers.
This event is run in partnership with the Chartered Institute of Marketing, and tickets can be purchased via the event page.
1.00-2.00 Arrival for networking lunch
2.00-2.45 Kim Tasso
3.00-3.45 David Gilroy
4.00-4.45 Jonathan Winchester
5.00 Drinks reception
Lara Squires is Director of Consortium Business Solutions, a specialist marketing agency providing marketing solutions to the professional services sector. Having worked in the industry for over 10 years, Lara has a real insight into the challenges faced by the sector and how to overcome them using sales and marketing tools. Lara is a Chartered Marketer who is inspired by helping companies achieve their business goals. She has an innate confidence which enables her to get in front of the right people and create new business opportunities.
Get to know our fantastic lineup of speakers:
Kim Tasso BA(Hons) DipM FCIM MCIJ MBPsS MBA is the managing director of RedStarKim Ltd. She is an independent management consultant, specialising in the professional services sector, with over 30 years’ experience.
After qualifying in psychology and working for several years in the technology sector she worked for a number of leading professional service firms (Deloitte and Nabarro) before starting her own business in January 1994. She has worked for over 300 clients including: solicitors’ firms, barristers’ chambers, patent attorneys, accountancy practices, insolvency practitioners, actuaries, surveyors, marketing services agencies and management consultants.
She advises on and provides training and coaching in the strategic and operational aspects of management, change, marketing, selling and client relationship management. She has published a number of books (on selling, media relations, growth strategies and business relationships) and hundreds of articles. She holds Non-Executive Director positions in the property industry.
Talk: Strategic Marketing and Business Development: Joining the Dots
- The Business Development landscape for large and small firms
- Aligning with the firm’s aims and strategy
- Marketing – selecting and integrating critical projects; segmentation and personas
- Business development – integrating marketing, selling and relationship management
- Balancing technology and relationships
Whether it’s email, WhatsApp, Twitter, LinkedIn, Facebook or Instagram we all have ‘relationships’ in the digital world. In this session, David will draw on over 25 years of working in that digital world and bring his experience to bear showing you what has worked and what has bombed. Oh, and share some horror stories that he’s seen and collected along the way.
An experienced presenter and a Fellow of the CIM, David will inform, entertain and inspire you. You will laugh, possibly cry and most definitely grimace!
Jonathan is a well sought after speaker and expert in CX. His 23 years at the helm of insight6 (previously Shopper Anonymous) both in the UK and Australasia has ensured he has an encyclopedia of practical experience that has benefitted many thousands of fo firms. Today, insight6 works with 1,200 UK businesses and has a team of 25 Customer Experience Directors across the UK.
Talk – Client Experience (CX) as key brand differentiator
By 2020 it is predicted the client experience (CX) will replace price as the key brand differentiator. In 2018, law firm leaders have identified improving the CX as being the biggest challenge facing their sector.
Insight6, works with 200 UK firms and will share the data and the solutions to how firms need to react to this challenge. This inspiring 45-minute talk will cover the three crucial questions:
- How and what do you need to be measuring to deliver a world-class CX strategy?
- The UK legal landscape today – what the CX of the last 500 client inquiries conducted to 50 UK law firms revealed
- What your firm needs to consider to change the culture to becoming a CX leader.
We would be delighted to see you there.