Seasonal Marketing Campaigns

Seasonal Marketing Campaigns

Seasonal marketing campaigns are a great way to show customers that your business has personality. It is also a great opportunity to engage with customers in a fun and interactive way, while also drumming up some good business.

Get ready

With seasonal marketing campaigns you need to be ready early. Most events you can usually start using seasonal marketing about a month before. At Christmas however there now seems to be no limit. Organisation is key, you’ll need to post content in good time so that users have enough time to digest and engage. It’s also important to have an organised structure in terms of what you will post when. Posts that link together are often effective within seasonal marketing, they also keep customers coming back!

Engage with users

Something that makes seasonal marketing so successful is the fact that users are more willing to interact because of the excitement of the season. In this situation it’s important that you engage back. Wish them a happy Easter or Christmas, this will help show the humanistic side of your business.

Quirky ‘holidays’

The growth of the internet has seen an increase in odd ‘holidays’, such as barbershop quartet day. While some are utterly bonkers, others may actually have relevance to your business or industry. However strange they seem they can be useful for creating some humorous interactions with users. For example, be kind to your lawyer day could be used for a legal firm as it’s relevant to the business, while jelly bean day isn’t so! You’ll need to pick and choose as these things are regularly overkilled on social media. See below a list of quirky holiday!

List of Quirky Holidays

If you need help with seasonal marketing campaigns get in touch below or fine out more information on our services here!