All posts with the 'blog' tag

How to Write a Blog that People will Actually Read

A few weeks ago, a marketing company wrote an article which appeared on social media.  It contained some less than scrupulous comments about how freelancers can be risky to work with because they are often overloaded and are not the best choice for long-term partnerships.  The crux of the article was that working with a […]


How to structure a blog post

Blog posts are a great tool for any business wanting to improve their digital presence. By sharing expert opinions or knowledge on a particular topic, companies can present themselves as thought leaders in their field whilst also boosting their website’s Search Engine Optimisation (SEO) results. Blog posts can be easily shared on social media and […]


Extend your PR by reaching out to Bloggers

The Consortium Blog was started to create a free marketing resource to our clients but the benefits of it have gone beyond this and become a valuable driver of traffic to our site. It has also led to new instructions from clients and resulted in requests for guest writing and speaking opportunities. These guest writing […]