Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing networks. We’re sometimes met with scepticism when we recommend a blog for our clients’ websites. Generally, law firms tell us that they receive new instructions […]
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Paul Matthews is a Customer Experience Director at insight6, a specialist company that transforms businesses by creating and implementing a six-step customer experience strategy with clients. insight6 specialises in working across lots of business sectors but especially with the legal sector to improve client experiences. Through research and experience insight6 has a deep understanding of […]
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Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey to tailor your content, your blogs should see plenty of traffic coming to your website while attracting more potential customers. All of the benefits of […]
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A few weeks ago, a marketing company wrote an article which appeared on social media. It contained some less than scrupulous comments about how freelancers can be risky to work with because they are often overloaded and are not the best choice for long-term partnerships. The crux of the article was that working with a […]
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Blog posts are a great tool for any business wanting to improve their digital presence. By sharing expert opinions or knowledge on a particular topic, companies can present themselves as thought leaders in their field whilst also boosting their website’s Search Engine Optimisation (SEO) results. Blog posts can be easily shared on social media and […]
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