Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey to tailor your content, your blogs should see plenty of traffic coming to your website while attracting more potential customers. All of the benefits of […]
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Looking for ideas for your business blog? Blogging can be a great way to get more visitors to your website but if your blog hasn’t been updated in months or all your posts are too salesy your blog strategy won’t work A great business blog shouldn’t sell; it should show customers why they should […]
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The Consortium Blog was started to create a free marketing resource to our clients but the benefits of it have gone beyond this and become a valuable driver of traffic to our site. It has also led to new instructions from clients and resulted in requests for guest writing and speaking opportunities. These guest writing […]
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This is one of the best blog posts I have seen on keyword research. It just proves it doesn’t have to be rocket science. Basing your content strategy on what’s popular will give your SEO a boost. The clever people at Moz go through some simple exercises to help you find the best keywords and […]
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Yeah we know this is cheating a bit to have our own website as a case study but we are damn proud of it! As recent finalists in the Sussex Digital Awards for Best Website – Marketing & Creative and Best Blog we want to show off a bit! When we create websites for our […]
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