Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey to tailor your content, your blogs should see plenty of traffic coming to your website while attracting more potential customers. All of the benefits of […]
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A few weeks ago, a marketing company wrote an article which appeared on social media. It contained some less than scrupulous comments about how freelancers can be risky to work with because they are often overloaded and are not the best choice for long-term partnerships. The crux of the article was that working with a […]
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Blog posts are a great tool for any business wanting to improve their digital presence. By sharing expert opinions or knowledge on a particular topic, companies can present themselves as thought leaders in their field whilst also boosting their website’s Search Engine Optimisation (SEO) results. Blog posts can be easily shared on social media and […]
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Looking for ideas for your business blog? Blogging can be a great way to get more visitors to your website but if your blog hasn’t been updated in months or all your posts are too salesy your blog strategy won’t work A great business blog shouldn’t sell; it should show customers why they should […]
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The Consortium Blog was started to create a free marketing resource to our clients but the benefits of it have gone beyond this and become a valuable driver of traffic to our site. It has also led to new instructions from clients and resulted in requests for guest writing and speaking opportunities. These guest writing […]
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