Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing networks. We’re sometimes met with scepticism when we recommend a blog for our clients’ websites. Generally, law firms tell us that they receive new instructions […]
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Merry Christmas…. We want to take this opportunity to wish all our lovely readers a very Merry Christmas and a Happy New Year. Don’t forget our Christmas present of a half hour strategy session with Jo or Lara, so if you would like a free consultation on your marketing or digital strategy please do get in […]
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There is no doubt that an effective content marketing campaign will increase organic traffic to your website. To get the maximum ROI on your constant marketing campaign takes a lot of planning and use of resources. With the ever increasing pressure on marketing budgets how can you make sure you are getting the best return? […]
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An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves targeting leads with different types of content throughout the buying decision process, depending on which stage of the process they are currently in. The idea […]
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