PR for professional services firms

Posted By: Consortium Biz on 31st March 2020 under Branding, Business Development, Marketing for Law Firms, Public Relations

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]