Posted By: Consortium Biz on 31st March 2020 under Branding, Business Development, Marketing for Law Firms, Public Relations
As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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Posted By: Consortium Biz on 26th March 2020 under Marketing for small businesses, Social Media
In the lead up to Easter lots of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs and hunting for hidden chocolate. So, if you haven’t yet revved up your marketing to create some festive buzz, no more eggscuses. This blog post has got you covered. And we […]
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Posted By: Consortium Biz on 17th March 2020 under News
A message from Lara Squires – how we’re coping with the effects of COVID-19 at work and how we can continue to support you and your clients. Get in touch if you have any thoughts or comments on how you’re making the most of the current situation. See the video: Video – advice for SMEs […]
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Posted By: Consortium Biz on 25th November 2019 under Marketing for Law Firms
Paul Matthews is a Customer Experience Director at insight6, a specialist company that transforms businesses by creating and implementing a six-step customer experience strategy with clients. insight6 specialises in working across lots of business sectors but especially with the legal sector to improve client experiences. Through research and experience insight6 has a deep understanding of […]
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Posted By: Consortium Biz on 31st October 2019 under Business Development, Marketing for small businesses, Marketing Strategy
Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]
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