Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]
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It doesn’t have to cost the earth to make your social media posts stand out amongst all the competition. With so many amazing free tools out there, it has never been easier to create something eye-catching to make your audience stop scrolling. Here we show you some of our favourites… Canva Canva allows you to […]
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As the New Year starts and everyone returns from their Christmas breaks, there are murmurs of an economic downturn and we are all bracing ourselves for a challenging year ahead. Regardless of what your personal view of Brexit is and whether it will be a hard/soft Brexit/another referendum, the one thing everyone can agree on […]
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Now that we are half way through the year it’s a good opportunity to take a little time out for a marketing review of your activities so far this year. Even if you’ve had a great first half of the year and you feel like you are achieving your marketing objectives, it’s worth conducting a […]
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An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves targeting leads with different types of content throughout the buying decision process, depending on which stage of the process they are currently in. The idea […]
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