As the New Year starts and everyone returns from their Christmas breaks, there are murmurs of an economic downturn and we are all bracing ourselves for a challenging year ahead. Regardless of what your personal view of Brexit is and whether it will be a hard/soft Brexit/another referendum, the one thing everyone can agree on […]
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Now that we are half way through the year it’s a good opportunity to take a little time out for a marketing review of your activities so far this year. Even if you’ve had a great first half of the year and you feel like you are achieving your marketing objectives, it’s worth conducting a […]
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An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves targeting leads with different types of content throughout the buying decision process, depending on which stage of the process they are currently in. The idea […]
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