As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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In the lead up to Easter lots of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs and hunting for hidden chocolate. So, if you haven’t yet revved up your marketing to create some festive buzz, no more eggscuses. This blog post has got you covered. And we […]
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A message from Lara Squires – how we’re coping with the effects of COVID-19 at work and how we can continue to support you and your clients. Get in touch if you have any thoughts or comments on how you’re making the most of the current situation. See the video: Video – advice for SMEs […]
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Paul Matthews is a Customer Experience Director at insight6, a specialist company that transforms businesses by creating and implementing a six-step customer experience strategy with clients. insight6 specialises in working across lots of business sectors but especially with the legal sector to improve client experiences. Through research and experience insight6 has a deep understanding of […]
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Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]
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