All posts with the 'Professional Services' tag

What Makes a Compelling Case Study for Accountants

16Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]


Marketing for Professional Services – what’s different?

Before we look at what makes marketing for professional services different to other sectors, let’s define who we mean by professional services: generally speaking we would include law firms, accountancy practices, financial services firms or architectural firms – in short, anybody who sells their expertise and skills, rather than a tangible product. What are the […]