All posts with the 'Professional Services' tag

What Makes a Compelling Case Study for Accountants

Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]

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2019 Marketing Predictions

While the underlining principles of marketing haven’t really changes over many years the tactics and communication trends are constantly evolving. Technology is advancing and how people communicate and select services is very different than from 10 or even 5 years ago. While we are in the throws of uncertain times there are some trends that […]

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Marketing for Professional Services – what’s different?

Before we look at what makes marketing for professional services different to other sectors, let’s define who we mean by professional services: generally speaking we would include law firms, accountancy practices, financial services firms or architectural firms – in short, anybody who sells their expertise and skills, rather than a tangible product. What are the […]

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