When we were looking at our blog calendar this post was supposed to be about the measurements and KPIs you should be recording for your Twitter account and how to use them. However on doing some research we came across so many fabulous facts about Twitter. So we have chosen our favourite facts and plonked […]
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Before doing any social media activity for your company a thorough social media strategy should be created. For some companies it will be a very simple document but for others it will be a detailed plan. Either way it should dovetail nicely into your overall marketing strategy and business plan. But what to include? our […]
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We often get asked how often you should post to social media and the short answer is “it depends”….. Each channel is different and serves content in a slightly different way. You want to get the balance between getting your message across but without turning your followers off with too many posts. While we would […]
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