All posts with the 'Worthing' tag

The Content Marketing Funnel – An Infographic Guide

An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves targeting leads with different types of content throughout the buying decision process, depending on which stage of the process they are currently in. The idea […]

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Using your company history as a marketing tool – celebrate your heritage

Using your company history as a marketing tool by Joanna Godden. In a previous life I worked for a medium sized manufacturing company whose company subsidiaries had combined roots stretching back more than a 100 years. When I first arrived at the company  our company heritage was celebrated and there was some pride in using […]

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