Tis the Season to be Marketing – Christmas Campaigns in a B2B world

The run up to Christmas isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit envious of our consumer marketing friends as they force their gift and feasting messages at us. But in between organising the office Christmas party and dodging the Iceland adverts think about what you can do to join the fun in the festive season.

Christmas is an ideal time to develop relationships by engaging with your customer base and providing them with information about your services. It could just be a chance to circulate your Christmas office opening hours. Depending on the service you provide you may be able to tie this in with the festive season, maybe we should leave Divorce Lawyers until the New Year but HR professionals will be looking to the year ahead and might need help with their remuneration packages.

If you can’t tie in Christmas easily with the services you offer it is still a great time to engage with your customers and as it is the season of giving, why not think about giving something to your customers. Ideas to consider could include:

Customised Christmas cards – we now live in a very digital world so real physical post has become more of a rarity, so receiving a printed Christmas card can be a nice touch, particularly as personalised print is becoming so much more affordable. Unlike an email, it will be there for all to read and may even be displayed, for this reason, so make sure you include all of your company contact details and a unique Christmas message and don’t be lazy, where possible hand write the card.

Christmas eCard still work well and are particularly useful for those who have a database of email addresses but no postal addresses. eCards are also a good option to consider when there isn’t enough time to design, print and send a printed Christmas card.

• Christmas Promotion. A Christmas themed promotion gives you the chance to exercise your creativity. How can you tie in your services with Chrstmas. How about an Advent calendar show casing your services one by one in the run up to Christmas? Too much of a daunting task? simplify it and just cover the twelve days of Christmas.

Promotions for the New Year – give your customers a gift they can redeem in the New Year, discount off your services in January works well. Spread this Christmas cheer by way of email and your social media channels.

A branded calendar or diary – ensure your business is visible to your customers all-year round by sending out a calendar or diary that they can display or use throughout the year. Again include your contact details and a short description of what you do for the benefit of others who may be viewing it. Be sure to give your printers as much as time as possible to produce your calendars etc. but the development of digital print does mean they can turn around a print job fairly quickly.

Promotional gifts – Little treats still go down well, so if you have the budget, why not consider sending out promotional gifts to your customers? Whether these are items they can keep such as paperweights or pens, or items they can eat like chocolate Father Christmas’ or candy canes, they are often appreciated and a way to remember your business.

Newsletters – The Christmas newsletter gives you the chance to wish your clients well and gives you the opportunity for a more lighthearted communication piece. Struggling for content? A round-up of the year’s events work well or a humorous picture of the MD wearing their Christmas jumper?

Social Media. Many business people take extended holiday over the Christmas period. Social media provides a fun and casual way for you to engage with those who are currently following you on your various social channels, while they are away from the office. Social Media is a very visual channel, look for an easy to create festive image, perhaps stage photos with a stuffed Christmas toy such as Father Christmas or even cash in on the popular ‘Elf on the Shelf’.

Cultural & Ethnic Sensitivity – You may want to think carefully about how you present Christmas messages to your intended audience. You will most likely have a wide-ranging group of people from many cultural backgrounds. An inclusive message covering many cultures and religions, using messages such as season’s greetings and Happy New Year groups is generally the accepted ‘safe’ norm, but this is personal choice.

If you would like to implement any of these ideas but don’t have the time why not contact us to see how we can help you make the most of the season email marketing@consortiumbiz.co.uk or tel 01903 530787.

To discuss how we can help you please get in touch

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