training and webinars
training and webinars
We offer group training virtually or in person. Our training sessions are delivered by our Director Lara Squires, and are ideal for groups of up to 10 people and cover different marketing and business development disciplines.
Lara has over 20 years of experience working in professional services and as a winner of the ‘Mentor of the Year’ award from Sussex Women in Business, Lara has a depth of experience, expertise, and knowledge to help empower and motivate your businesses to build and deliver a winning marketing and business development strategy.
Lara is a chartered marketer and fellow of the Chartered Institute of Marketing. Throughout Lara’s career, she has needed to network. This has spanned several industries from property and recruitment to law and marketing.
networking training
prices start from £495 + VAT for up to 10 people for a 1-hour virtual session
who is this for?
This training is for anyone wanting to get more out of networking, or those that know they should be networking but don’t know where to start. Whether in person or virtually, there are certain tricks to make sure you get the most out of networking.
what will you learn?
- What networking is really about
- What events are out there
- How to decide what networking events to go to
- How, when, and with whom to connect
- Your elevator pitch/60-seconds
- Networking etiquette and follow-up
- How to make networking work for you
Download our PDF here for more information.
LinkedIn training
prices start from £495 + VAT for up to 10 people for a 1-hour virtual session
who is this for?
This training is for anyone that wants to learn how to improve awareness of their firm, and how to promote their business on LinkedIn. 54% of the world’s population uses social media, and since the beginning of the pandemic, they are now spending 43% more time on it. You really could be missing out by not making more of your LinkedIn company page.
what will you learn?
- How to use LinkedIn effectively
- How and what to post on LinkedIn
- How to use LinkedIn for Business Development
- How to get more company page followers
- How to export your connections
- How to expand your reach
Download our PDF here for more information.
marketing strategy training
prices start from £150 + VAT pp per hour (min of three 1-hour virtual sessions)
who is this for?
If you run a business, you should have a marketing strategy that aligns with your business strategy to help your firm to achieve its goals, to ensure you don’t waste money or get overtaken by your competitors. This training covers the importance of having a marketing strategy that will help you measure and execute the correct tactics to sustain and grow your business.
what will you learn?
- How to create a marketing strategy
- Understand SMART objectives
- What a SWOT analysis is and how to apply it
- How to create an action plan with tactics
- What can you do for free
Download our PDF here for more information.
business development training
prices start from £495 + VAT for up to 10 people for a 1-hour virtual session
who is this for?
It is more cost-effective to sell more of your services to your existing clients as they know, trust, and like you. If you work with clients and you need to maximise your firm’s income by cross-selling your services, then this training is for you. Learn how to get more work from your existing clients and convert more enquires, all in a way that you will be comfortable with.
what will you learn?
- How to maximise enquiry conversion
- What is follow up and why do it?
- How to use your database to get more work
- How to identify cross-selling opportunities
- What tactics will achieve cross-sales success
Download our PDF here for more information.
getting digital in a virtual world training
prices start from £495 + VAT for up to 10 people for a 1-hour virtual session
who is this for?
This training is for anyone that generates work for their firm, from trainees to senior partners. Whether virtually or in person, make sure you don’t miss the opportunities that networking presents. Learn how to maximise LinkedIn for business development, to research and connect with target clients and referrers, and how to make the most of networking!
what will you learn?
- How to use LinkedIn for business development
- How to use the research function in LinkedIn
- What networking events there are
- How to decide what networking to attend
- How to follow up connections
Download our PDF here for more information.
content writing for professional services
prices start from £495 + VAT for up to 10 people for a 1-hour virtual session
who is this for?
This webinar is for anyone interested in writing search engine optimised (SEO) content in the professional services sector, or for those looking to improve their firm’s website and rank higher in Google searches. This can be for marketers or team members interested in writing blogs and articles.
what will you learn?
- How to write content your audience is looking for
- The importance of keywords
- Copywriting with SEO in mind
- The principles & best practices when copywriting SEO
- How to plan and measure your copy’s performance
Download our PDF here for more information.