Why Submit to Legal Directories?
You may have reservations about taking the time to submit to the legal directories, however, taking that time could bring many benefits.
Showing Off
Show case your best work and skills. Being in the directory will display your expertise and top lawyers.
Useful Exercise
The preparation needed to create a submission can create a useful document that can be used on your website, pitch document or as case studies.
Be recognised for your expertise
By being listed in a directory you can broaden your potential client target list. Some clients and businesses won’t even consider using a lawyer who is not ranked.
Attract Top Talent
Attract the best recruits to your firm. Being ranked in the legal directories gives a vote of confidence to a prospective applicant looking to join your firm.
Improved Strategic Marketing and Business Development Plans
Base your rolling strategic marketing and business development plan on the content the directories are asking for (work you have and are undertaking, core sectors & specialisms, challenges and problems you are overcoming for clients, case studies, testimonials etc.).
Evaluate Your Position in The Market
Understand your position in the market, get the inside scoop on what other firms are doing and all the while get a credible third-party endorsement.
Communication
Submitting to the legal directories is something to get conversations going with clients, referrers and experts. Comments and quotes can also be used to add to your marketing content.