Our AI Policy

Artificial Intelligence (AI) presents Consortium with plenty of opportunities to use it to improve efficiencies and continue to serve our clients in the best way possible. However, it also comes with potential risks, which employees of Consortium should be aware of. 

The aim of this AI policy is to ensure Consortium is using AI, Generative AI and its tools in an ethical, professional and responsible way, and that all employees are clear on AI best practice and how we communicate that to our clients. 

This policy is intended to be a working document that will be updated as AI - and Consortium’s use of AI - develops further.

 

Consortium’s Perspective on AI

We believe that content providing deep insight, interesting perspectives, and original ideas cannot be effectively replicated by current AI technology. We will rely on human subject matter experts (us and our clients/contacts) to drive our content decisions.

AI tools are powerful, and they can and should be used by writers, designers, and marketers to enhance their ability to deliver effectively for our clients, but our employees will always choose, rewrite, edit, and ultimately craft the final output.

We know AI tools can (and often do) hallucinate/make mistakes and deliver poor results in terms of both form and facts. Responsibility is with Consortium employees to ensure that anything created with AI meets our standards of quality before they are shared with our clients.

AI tools have been trained on the content of the internet and therefore carry many of the biases and errors found on the internet. We never assume that an AI tool has the “right” opinion.

People are intuitive and can sense when they are hearing from a real, good-faith human. AI is bad at humour, subtlety, and empathy, so we recognise that fully AI-generated content has limitations.

 

How we might use AI, and how we won’t

1. We may use AI to generate ideas.
2. We may use AI to generate outlines.
3. We may use AI to generate small and large blocks of text, even full articles.
4. We may use AI to edit, rewrite, reframe, or otherwise modify text we write.
5. We will not share sensitive or confidential information from our clients with AI.
6. We will not use AI to determine the correct opinion on any topic.
7. We will not submit or publish AI-generated text straight from the source.
8. All AI-generated content will be thoroughly reviewed, edited and fact-checked by a Consortium employee. This may include:

- asking AI to provide references and sources for data or information supplied, 

- tweaking content so it fits in with the relevant client tone of voice and style

- checking for plagiarism

- removing cliches, biases or stereotypes,  Americanisms or any glib, jargon-heavy phrasing. 

1. We will primarily use our paid-for Chat GPT account, which has good levels of security and data protection. We may also use other AI tools such as Claude, Co-Pilot, Perpexity etc, always being mindful of client confidentiality and security. 
2. We may use AI to generate images or videos which support our content within our paid-for AI accounts and without misusing copyright/brand assets. Any AI-generated images or videos will be clearly marked as such.
   

AI transcription and note-taker tools

We may request consent to record an online meeting using AI tools when we need to gather information for content creation or to keep a record of what is being discussed. We will give advance notice and mention this at the start of the call, including an explanation of where the information will be stored. 

 

Training & Updates

Consortium will provide ongoing AI training and guidance on best practices to employees, including around ethical and responsible usage. 

Our AI policy will be reviewed and updated regularly to ensure we are adapting to updated technologies and regulations. 

 

If employees have any questions around the use of AI, they should speak to:

Christine Champion: chris@mightymoxiemarketing.co.uk 

Louise Gilbert: lou@consortiumbiz.co.uk