What comes to mind when you think of a brand? Logo, strapline, perhaps certain colours or adverts. What about what the brand represents? High quality, speed, affordability, and accessibility. These elements are also known as the “brand promise”, and they really define your values. In this article, Cara Flood considers how a law firm can […]
How to Build a Strong Law Firm Brand Identity Read More »
For UK-based professional services firms with global ambitions, Australia offers more than sunshine and surf. It’s a strategic, high-value market that rewards local insight and thoughtful planning. Despite the strong ties between the UK and Australia, expanding here takes more than a copy-paste approach. It’s a market with its own rhythm, trends, and expectations, and
Thinking Global? Here’s Why Australia Should Be On Your Radar Read More »
Marketing is no longer a “nice to have” – it’s business-critical. But for many professional services firms – law firms, accountancy practices, IFAs, property consultancies – the big question isn’t if you should invest in marketing support, but how. Do you build a team in-house, or do you tap into the energy, expertise and flexibility
Marketing Support: Should You Hire In-House or Outsource? Read More »
Why Every Law Firm Needs a Marketing Plan A marketing strategy is essential for all law firms, no matter what size, to ensure that marketing efforts align with the business objectives of the firm and effectively contribute towards achieving them. The strategy will include goals, tactics and metrics designed to achieve specific objectives such as
The Importance of a Marketing Strategy for Modern Law Firms Read More »
Winning industry or local business awards are often considered one of the cornerstones of a successful marketing strategy. They are a great way to boost your firm’s profile, celebrate success and boost your team’s morale. However, the awards process can be tricky, resource-intensive, and even costly. In this blog, we look at how to be
Law Firms: Preparing for Awards Season Read More »
The online world is constantly evolving, and it is essential that law firms and professional services keep up to date with the changes and embrace new platforms and technologies that could be beneficial. Whilst it has been around for a little while now, there has recently been a buzz about Bluesky. Bluesky is a micro-blogging
Should Law Firms Embrace Bluesky? A Strategic Social Media Consideration Read More »
