Business Awards: why you should be entering & how to create a winning entry
We often suggest entering awards to our clients as part of their marketing strategy. There are so many reasons why entering awards should be part of your promotional activity, regardless…
Recruitment marketing – get the applicants YOU want
Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…
Recruitment has changed since the pandemic
Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…
How to get the most out of your client communications
As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…
Client journeys – during and after the pandemic
Client journeys changed overnight when the pandemic started. For consumer businesses like Amazon that had been trading online for years up to that point, it just meant more of the…
Communications and sales in a post-pandemic world
There is no denying it. How we interact and communicate with one another has changed dramatically since March 2020. It is unlikely that we will go back to ‘how it…
Buying lead lists – is it the right thing to do?
Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…
Marketing Account Managers – what do they do for you?
Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…
Legal directories: are they worth the fuss?
The perfect time to start planning and working on your submissions is soon after rankings have been released. Why? If you collate and file the information each month, you are…
Following up lead enquiries is important – but why?
Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…
Marketing for Accountants – Where do you start?
Marketing for Accountants can be quite overwhelming. Why? Because it is not your core business or primary skill. Not doing any marketing at all because you don’t know where to…
Social media policy – Does your firm have one?
As you’ll no doubt be aware, social media can be an amazing platform, bringing transformative success to businesses, brands, and causes. There are an estimated 3.96 billion people actively using…