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How to build a customer-focused culture

How do you Build a Customer-Focused Culture?

Having company values that centre around the customer is imperative for the professional services industry. Solicitors, Accountants and professional advisors rely heavily on building trusted, long-lasting and respectful relationships. And…

Coffee to Client with Alex Barr - more than marketing episode 5

From Coffee to Client with Alex Barr – more than marketing

In episode five of more than marketing, Jen talks to Alex Barr about sales, which has long been a taboo in the professional services sector. There is a well-established notion…

Person Using Macbook to look at Google whilst Drinking Coffee

Using Keyword Research to Grow your Audience

Keyword research is a cornerstone of SEO and writing good content for your website. By now most people with business websites are aware that it’s not a case of building…

marketing strategy

Revolutionise your accounting firm’s marketing strategy in 7 steps

If you fail to plan, then you plan to fail…   Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…

employees taking a group selfie

What is Humanising Content and how to use it

Humanising content is any kind of content that you or your business is producing that is centred on the people involved in the work – but why is it so…

more than marketing episode 4: Why your business needs a blog with Hannah Perryman

Why your Business needs a Blog with Hannah Perryman – more than marketing

Why does my business need a blog? Don’t be one of the 70% of businesses that aren’t taking advantage of blogs to drive traffic to their websites. In this episode…

hands bringing together puzzle pieces

Living Your Firm’s Core Values

How can you effectively convey your firm’s core values to your employees, encouraging them to embody these values and become enthusiastic advocates for your firm’s external marketing efforts? When it…

From Core Values to Brand Advocates with Belinda Palmer – more than marketing

From Core Values to Brand Advocates with Belinda Palmer – more than marketing

Are “core values” any more than a nice thing to put on your company’s website (or if you have the budget, up on the office wall)? Belinda Palmer is a…

15 Quick Christmas Marketing Tips for Professional Services

15 Quick Christmas Marketing Tips for Professional Services

It’s December! Celebrating Christmas and having some fun with your brand, doesn’t have to be reserved for those in hospitality or product-based services. Accountants, Solicitors and other professional service providers…

It’s Legal Directories Season with Lou Gilbert – more than marketing

It’s Legal Directories Season with Lou Gilbert – more than marketing

It’s the beginning of Legal Directories season! Have you started your submission yet, or are you just thinking about it?  Lou Gilbert has advice from her years of experience getting…

A woman on the phone responding to enquiries

Generating and Converting Enquiries for your UK Law Firm

In today’s competitive legal landscape, generating enquiries for your firm is only the first step. Converting those enquiries into profitable work is the true challenge. To thrive in a service…

more than marketing episode 1

Leveraging LinkedIn with Lara Squires – more than marketing

Consortium are proud to announce the launch of our brand new podcast: more than marketing Episode 1, Leveraging LinkedIn features our Director Lara Squires explaining how and why businesses and…