Following up enquiries is important – but why?
Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…
Marketing for Accountants – Where do you start?
Marketing for Accountants can be quite overwhelming. Why? Because it is not your core business or primary skill. Not doing any marketing at all because you don’t know where to…
Social media policy – Does your firm have one?
As you’ll no doubt be aware, social media can be an amazing platform, bringing transformative success to businesses, brands, and causes. There are an estimated 3.96 billion people actively using…
Internet trolls – Don’t feed them!
I’ve often heard it said that you know you’ve made it on social media when you get your first troll! And I’m talking about internet trolls, not the kind that…
7 tips to drive traffic to your website
So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…
Breaking Bid Myths – webinar on how to secure bids
About this online event Hosted by Consortium More than Marketing and presented by Matt Gilbert, a bids specialist for over 20 years, mostly based within the Big 4 accountancy firms:…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
Client communication in a post-pandemic world
Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…
The power of psychology in marketing brands
This guest blog was written by Daniel Moore from Iron Dragon Design, a freelance creative studio based in Bournemouth, UK. It is interesting how manufacturers and services use the power of…
Winning awards in the legal sector
Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…