Podcasts are a powerful tool and major asset for any business. 25% of adults in the UK (13.2 million people) are regular podcast listeners. 76% of podcast listeners convert after hearing branded content in podcasts. There’s a huge and engaged audience waiting for you, but the numbers aren’t the only reason to get behind the mic:
- Build trust with your target audience by regularly communicating your expertise and thought leadership
- Humanise your brand, making it approachable and relatable with the voice of your team
- Share valuable insights, foster confidence and strengthen engagement with both existing and prospective clients
- Impress and network with key industry contacts by providing a platform to industry guests.
- Improve your SEO with high value content for your website
Whether solidifying relationships with current clients or expanding your visibility, a podcast demonstrates your capabilities and credibility. With compelling, consistent content, you can increase conversions and cultivate lasting connections.
You only need 32 downloads in a week after you release an episode to be in the top 50% of podcasts – so why not give it a go?
Set up, distribution and content
Launch your podcast with everything you need for a successful show. Our team are here to support you with advice, writing, assets, production and distribution. Get a solid foundation upon which to build your show.
SEO optimised key assets and ready to use distribution channels all sorted for you so all you need to do is sit down and record. Once you’ve recorded your episodes, the audio is professionally edited to make you sound your best. Our team can also support you with guest and topic research to inspire conversation and calls-to-action written by expert copywriters.
