Recruitment Marketing uses digital marketing strategies to promote the value of working for your firm in order to find, attract, engage, and nurture talent before candidates apply for your jobs.
We can help you, through our research capabilities and marketing expertise, to create a recruitment marketing strategy and then implement the right tactics that will generate interest in your firm and attract the right talent for your vacancies.
We will do this by:
- Researching and creating a tailored recruitment marketing strategy for your firm.
- Providing the tools and expertise, and implementing our agreed marketing tactics that will drive the right candidates to your firm.
strategy
Commission a planning/research piece. This will identify the opportunities and the appropriate tactics to market your firm and your vacancy or vacancies. After this, you will be able to make an informed decision about whether to proceed with a marketing/PR route or to recruit the services of a head hunter.
Research project costs start from £850
implementation
If you progress with a recruitment marketing plan there are a number of tactics we will recommend as part of your strategy.
- Case studies/videos – where your team conveys the culture and tells the stories about working for your firm that we share via press and social media.
- Submissions to industry awards – both mainstream and industry-specific awards and carefully selected employment/HR awards to promote you as a firm of choice for candidates.
- Industry event stands and sponsorships – carefully researched networking and sponsorship opportunities that will help you to build brand awareness and attract talent to your firm.
- Industry press – content-led contributions to relevant publications so that you get seen by candidates in the right places.
- Social media – a monthly schedule for the duration of the campaign that promotes your firm and vacancies.
- Law firm directories – for law firms specifically, specific entries into the Legal500 and/or Chambers Legal Directories that target the practice areas you are looking to recruit talent in (a paid entry helps to further raise your brand and your firms’ profile).
This is by no means an exhaustive list, and the tactics we use will depend on our initial research, which we will use to develop a tailored plan for your talent search.
Project design costs start from £670
Implementation costs start from £850 pcm for 10 hours
contact us to find out more
