Hannah Perryman

Hannah Perryman is a Senior Account Manager with more than 16 years of experience in professional services marketing. She manages clients across the legal, accounting and tech sectors, delivering structured, targeted and commercially focused marketing support.

Hannah Perryman
LinkedIn for Law Firms

LinkedIn for Lawyers: The Complete Guide to Building Authority

LinkedIn has long carried an unfair reputation in the legal sector, self-promotion, a distraction, something for recruiters and salespeople, and for many lawyers, the idea of posting online still feels uncomfortable. But whether lawyers use it or not, clients, referrers, journalists and peers are already looking them up there. For ambitious law firms, LinkedIn is […]

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Busy vs Effective: The Hidden Cost of Unaudited Marketing Activity

Many law firms are busy with marketing. They post regularly on LinkedIn, send emails, attend events, sponsor local initiatives, refresh website content and invest significant time and budget into “being visible”. On the surface, marketing looks active and consistent. But busy does not always mean effective. Without regular auditing, marketing activity can quietly become a

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Content Marketing

How to Use Content Marketing to Attract and Convert Clients

Content marketing isn’t just a buzzword – it’s one of the most powerful ways law firms can attract and convert new clients. Instead of waiting for prospects to stumble across your services, content marketing lets you proactively answer their questions, showcase your expertise, and build trust before they’ve even picked up the phone. Think of

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person adding 5 star review

Turning Praise into Power: Making the Most of Your Client Reviews

Trust is the cornerstone of winning new clients and retaining existing ones.  Building and maintaining credibility is essential and one of the most effective ways to do this is to leverage client testimonials. Client’s own words are compelling tools to build trust, confidence, showcase capabilities and differentiate from competitors. In this blog, we share how

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