Guest blog – The new Google Page Experience metric is coming. Is your website ready?

For professional services, whether legal, accounting, financial, or other, it’s a competitive market and if you’re not ahead of the digital experience you’ll find your business being directed elsewhere.   In 2020, Google announced a new ranking factor to be rolled out in early 2021 called “Page Experience”. Essentially it will measure how users perceive […]

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Guest blog – Why professional services and public relations make a powerful combination

Professional services firms, which by their very nature are experts in their field, are right up there when it comes to naming the types of business most capable of earning a strong media profile. It is, after all, a natural fit. On one side you have a company full of knowledge and expertise looking to […]

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Learn to develop your own marketing strategy

Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more affordable and accessible to people to attend coaching sessions which were held at the fabulous Sussex County Cricket Club. But as with most events, there […]

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We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]

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Promoting your virtual event in 2020 and beyond

One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need for people to exchange information, learn, and debate has remained unchanged, and in some ways even increased. As a result, the number of tech solutions […]

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