16Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]
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New Rules for Influencers from the Advertising Standards Authority – A guest post from Simon Porter from BakerLaw The advertising landscape changes quickly; those in the industry are constantly looking for novel and captivating ways to reach their desired audiences. This has led to an influx of brands working with ‘influencers’ to promote various products and […]
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Getting the most from social media competitions can be challenging. However they can be a great way of generating a buzz around your brand and generating engagement. Follow these tips to see if a competition is right for your business and how to do it right! What do you want to get from the competition? […]
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We were delighted to have been the hosts of last week’s First Friday Lunch Club. This month’s First Friday Lunch Club was held at The Walrus, in Brighton organised by Cognitive Law. The lunch club is a monthly opportunity for local business professionals to meet and network. As the events hosts we invited Professor Chris […]
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When Google announced late last year that its social networking platform Google+ would be ending, most day-to-day users of social media could be forgiven for reacting to the news with an indifferent shrug given that it never really took off as a proper social network. For ordinary social media users, the platform simply didn’t offer […]
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