Posted By: Consortium Biz on 20th January 2021 under Design, Marketing, Marketing for Law Firms, Measurement & Analysis, web marketing
For professional services, whether legal, accounting, financial, or other, it’s a competitive market and if you’re not ahead of the digital experience you’ll find your business being directed elsewhere. In 2020, Google announced a new ranking factor to be rolled out in early 2021 called “Page Experience”. Essentially it will measure how users perceive […]
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Posted By: Consortium Biz on 19th January 2021 under Marketing for Accountants, Marketing for Financial Advisers, Marketing for Insolvency Practitioners, Marketing for Law Firms, Public Relations
Professional services firms, which by their very nature are experts in their field, are right up there when it comes to naming the types of business most capable of earning a strong media profile. It is, after all, a natural fit. On one side you have a company full of knowledge and expertise looking to […]
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Posted By: Consortium Biz on 15th January 2021 under Coaching and training, Events, Marketing for small businesses, Marketing Strategy
Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more affordable and accessible to people to attend coaching sessions which were held at the fabulous Sussex County Cricket Club. But as with most events, there […]
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Posted By: Consortium Biz on 22nd December 2020 under Business Development, Marketing, Marketing for Accountants, Marketing for Financial Advisers, Marketing for Insolvency Practitioners, Marketing for Law Firms, Marketing Strategy
As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]
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Posted By: Consortium Biz on 16th November 2020 under Digital Marketing, Event Marketing, Events, News, Promotion
One thing’s for sure – 2020 has accelerated the shift from in-person to virtual and hybrid events. Despite, or maybe because of, lockdowns and restrictions to face-to-face interaction, the need for people to exchange information, learn, and debate has remained unchanged, and in some ways even increased. As a result, the number of tech solutions […]
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