So you’ve got your company’s social media profiles all set up, have created a content strategy with regular posts and have grown a following – but, despite your best efforts, there’s hardly any engagement from your followers. There can be a range of different reasons as to why you’re not seeing the engagement you’d like, […]
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Ever attended a networking event and been put on the spot to do your 60 seconds? Yep, me too. Also known as an elevator pitch, the aim of these short sales pitches is to give others an idea of who you are, what you do, and who you are looking to work with. They are […]
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So we’re 8 weeks into Coronavirus lockdown, and most of us have got to grips with Zoom and this idea that we can network virtually. But, are we doing it right? Do we care? Why are we doing it? And are we making the most of it? Just as with face to face networking, people […]
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You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances are you probably do in a way – you just haven’t gone through the process of “formalising” them. Many professional services firms have a ‘typical’ […]
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Lara Squires recently delivered a webinar as part of the Reach Out & Connect series of webinars organised by the Merton Chamber of Commerce. Under the header of Getting Digital in a Virtual World Lara offered a deep dive into LinkedIn as a business development tool. You can view the video here: You might also be […]
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