Content marketing isn’t just a buzzword – it’s one of the most powerful ways law firms can attract and convert new clients. Instead of waiting for prospects to stumble across your services, content marketing lets you proactively answer their questions, showcase your expertise, and build trust before they’ve even picked up the phone. Think of […]
How to Use Content Marketing to Attract and Convert Clients Read More »
New subscription service, The Content Club, delivers solicitor-reviewed, SEO-optimised content to help UK legal practices maintain consistent online presence. We are excited to introduce “The Content Club”, an innovative monthly content service designed specifically for busy UK law firms struggling to maintain consistent blog content and online visibility. With legal professionals increasingly stretched for time
Why Social Media Is No Longer Optional for Law Firms The way people choose a law firm has changed. A Legal 500 listing or a personal recommendation used to carry a lot of weight, and whilst they still do, they’re no longer enough to drive consistent growth on their own. More than ever, clients now
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What comes to mind when you think of a brand? Logo, strapline, perhaps certain colours or adverts. What about what the brand represents? High quality, speed, affordability, and accessibility. These elements are also known as the “brand promise”, and they really define your values. In this article, Cara Flood considers how a law firm can
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For UK-based professional services firms with global ambitions, Australia offers more than sunshine and surf. It’s a strategic, high-value market that rewards local insight and thoughtful planning. Despite the strong ties between the UK and Australia, expanding here takes more than a copy-paste approach. It’s a market with its own rhythm, trends, and expectations, and
Thinking Global? Here’s Why Australia Should Be On Your Radar Read More »
Marketing is no longer a “nice to have” – it’s business-critical. But for many professional services firms – law firms, accountancy practices, IFAs, property consultancies – the big question isn’t if you should invest in marketing support, but how. Do you build a team in-house, or do you tap into the energy, expertise and flexibility
Marketing Support: Should You Hire In-House or Outsource? Read More »
