All posts in the Content Marketing category

How to promote your content

  How to promote your content transcript Hello and welcome to our two-minute (actually it’s about 3 and a half minutes but worth it) presentation on how to promote your content. I’m Joanna Godden a chartered marketer and also associate director at Consortium Business Solutions. Consortium is a niche marketing agency specializing in the professional services […]

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What Makes a Compelling Case Study for Accountants

Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]

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