As the industry’s best digital marketers gathered at BrightonSEO last week – the biggest SEO conference in Europe – it seems only right that we turn our attention to all things SEO. The world of Search Engine Optimisation can seem overwhelming, so here we give you our top 10 tips to get your website […]
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How to promote your content transcript Hello and welcome to our two-minute (actually it’s about 3 and a half minutes but worth it) presentation on how to promote your content. I’m Joanna Godden a chartered marketer and also associate director at Consortium Business Solutions. Consortium is a niche marketing agency specializing in the professional services […]
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Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]
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As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant at some point so it’s just a matter of waiting for new enquiries to come in, right? Whilst word of mouth will remain one of […]
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Why law firms should be using content marketing According to the Marketing Inside Group over 80% of today’s consumers conduct online research before making a decision, and one of the first places they go is search engines. So law firms need to make sure they have great content that is regularly updated on their websites. […]
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