As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant at some point so it’s just a matter of waiting for new enquiries to come in, right? Whilst word of mouth will remain one of […]
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Why law firms should be using content marketing According to the Marketing Inside Group over 80% of today’s consumers conduct online research before making a decision, and one of the first places they go is search engines. So law firms need to make sure they have great content that is regularly updated on their websites. […]
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How social book-marking can be used to help market your law firm. Social book-marking sites are often a forgotten part of your content marketing strategy. We often spend hours on keyword research and crafting fabulous blog posts and then completely forget about promoting your content. Not all law firms are lucky enough to have hundreds […]
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We have all heard the phrase ‘content is king’ and much of today’s online marketing success relies heavily on producing content and lots of it. However, with time also being at such a premium how can we ensure the content we produce is of the highest quality and typo free? I am the world’s worst […]
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A few weeks ago, a marketing company wrote an article which appeared on social media. It contained some less than scrupulous comments about how freelancers can be risky to work with because they are often overloaded and are not the best choice for long-term partnerships. The crux of the article was that working with a […]
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