Content Marketing

proofreading

10 simple proofreading tips – How to stop typos ruining your content strategy

In a world where content is king, the value of error-free writing cannot be overstated. Whether you’re drafting an important email, crafting a social media post, or writing a blog on the latest industry hot topic, typos and grammatical errors can detract from your message and undermine your credibility. That’s why mastering the art of […]

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social media

Pros and Cons of Social Media Scheduling

Social media scheduling platforms promise to save you time. But are there any disadvantages to scheduling your content? Numerous businesses have embraced an active social media presence as a fundamental aspect of their marketing strategy. They understand that building a following and generating engaging content demands significant time and effort. Fortunately, there remains a wealth

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heritage

Using your company history as a marketing tool – celebrate your heritage

Professional services firms – particularly solicitors – often have rich histories stretching back sometimes more than a century. How often have you seen “Established in 1800-and-something” emblazoned across a law firm’s website? But what does that actually mean? What does an organisation that’s been around for many years have that other, newer firms might not?

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