Revolutionise your accounting firm’s marketing strategy in 7 steps
If you fail to plan, then you plan to fail… Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…
Launch your own podcast and boost your law firm or accounting practice marketing
Podcasting offers immense potential for law firms and accounting practices looking to expand their reach and showcase expertise. As on-demand audio content grows increasingly popular, a well-executed podcast provides numerous…
The What, Why and How of Buyer Personas
You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…
What can I do to retain my accounting staff?
Accounting is a highly competitive industry with plenty of vacancies. Demand is only rising – research shows that 80,000 new accountants will be needed by 2050 in order to keep…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…
Brand launch case study – Warren House Accountants
Launching a new brand for a local accounting firm The Opportunity Company founder, Paige Collins, needed help to create a new brand and launch a new accounting practice in Sussex.…
Consortium attends Accountex London 2022
After a 2 year hiatus, Accountex London was back in May 2022, and Lara and Kat took the opportunity to mingle with around 8,000 other attendees at the ExCel Centre…
Marketing strategy case study – Evans Insolvency
Creating new beginnings for a Welsh Insolvency Firm HR Harris has operated in South Wales for over 30 years, offering accounting and insolvency services for businesses and individuals. With both accounting…
Business development – how will it evolve during 2022? Guest blog
Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…
Recruitment marketing – get the applicants YOU want
Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…
Recruitment has changed since the pandemic
Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…
How to get the most out of your client communications
As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…