Business events such as seminars are a tried and tested way of boosting a business’ credibility and brand awareness whilst demonstrating their expertise in a particular area. You can find out more about why professional services firms should hold their own events in this blog. A lot of work can go into seminars; from choosing […]
Read more...
Making Tax Digital has been the biggest change in accountancy in a generation and represents significant changes to the way that accountants and clients work, by moving all record keeping and tax filing online. Much of accountants’ work since the announcement of MTD was to educate their teams about the scope and ramifications of MTD […]
Read more...
Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]
Read more...
Events and seminars can be a powerful marketing tool for accountants, especially with significant changes such as Making Tax Digital or Capital Gains Tax due to take place. Even though today’s customers are sophisticated, they still want to find out about upcoming changes and how they will impact them. They also want to be sure […]
Read more...
As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant at some point so it’s just a matter of waiting for new enquiries to come in, right? Whilst word of mouth will remain one of […]
Read more...