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marketing strategy

Revolutionise your accounting firm’s marketing strategy in 7 steps

If you fail to plan, then you plan to fail…   Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…

Podcast

Launch your own podcast and boost your law firm or accounting practice marketing

Podcasting offers immense potential for law firms and accounting practices looking to expand their reach and showcase expertise. As on-demand audio content grows increasingly popular, a well-executed podcast provides numerous…

lady writing personas

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

a woman and a man who is pointing at a whiteboard that says staff retention

What can I do to retain my accounting staff?

Accounting is a highly competitive industry with plenty of vacancies. Demand is only rising – research shows that 80,000 new accountants will be needed by 2050 in order to keep…

staff engaging with a meeting

5 ways to increase staff engagement with your marketing

Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…

Warren House Accoutants staff photoshoot all smiling or jumping up in the air

Brand launch case study – Warren House Accountants

Launching a new brand for a local accounting firm The Opportunity Company founder, Paige Collins, needed help to create a new brand and launch a new accounting practice in Sussex.…

Photos taken at AccountEx event with Lara Squires and Kat Boness

Consortium attends Accountex London 2022

After a 2 year hiatus, Accountex London was back in May 2022, and Lara and Kat took the opportunity to mingle with around 8,000 other attendees at the ExCel Centre…

Swansea bay

Marketing strategy case study – Evans Insolvency

Creating new beginnings for a Welsh Insolvency Firm HR Harris has operated in South Wales for over 30 years, offering accounting and insolvency services for businesses and individuals. With both accounting…

business development in 2022

Business development – how will it evolve during 2022? Guest blog

Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…

lady searching online for candidates

Recruitment marketing – get the applicants YOU want

Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…

finding people in a pieces of a puzzle

Recruitment has changed since the pandemic

Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…

communicating with clients email

How to get the most out of your client communications

As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…