Posted By: Consortium Biz on 22nd December 2020 under Business Development, Marketing, Marketing for Accountants, Marketing for Financial Advisers, Marketing for Insolvency Practitioners, Marketing for Law Firms, Marketing Strategy
As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]
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Posted By: Consortium Biz on 4th May 2020 under Marketing for Accountants, Marketing for Financial Advisers, Marketing for Insolvency Practitioners, Marketing for Law Firms
You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances are you probably do in a way – you just haven’t gone through the process of “formalising” them. Many professional services firms have a ‘typical’ […]
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Posted By: Consortium Biz on 8th April 2020 under Marketing for Accountants, Marketing for Law Firms, News
Over recent weeks, life as we know it has changed in ways we couldn’t have previously imagined. The world is in large parts in lockdown to help stop the spread of Coronavirus, and we are only just starting to get a grasp of what the long-term consequences will be for the local and global economy. […]
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Posted By: Consortium Biz on 9th August 2019 under Marketing for Accountants, News
The world of professional services firms has become increasingly competitive over recent years, and professionals such as accountants are facing pressure to become better salespeople in order to convert more enquiries. Although proud of their image as trusted advisers, many accountants would not consider themselves natural salespeople and therefore shy away from any activities […]
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