Email newsletters have been around ever since email was first introduced in the 1970s, and some marketers argue that in today’s world of apps and social media, their days are limited. With email still the preferred communication method for most businesses, we believe newsletters are a tried and tested marketing tool that’s worth including in […]
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Business events such as seminars are a tried and tested way of boosting a business’ credibility and brand awareness whilst demonstrating their expertise in a particular area. You can find out more about why professional services firms should hold their own events in this blog. A lot of work can go into seminars; from choosing […]
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Making Tax Digital has been the biggest change in accountancy in a generation and represents significant changes to the way that accountants and clients work, by moving all record keeping and tax filing online. Much of accountants’ work since the announcement of MTD was to educate their teams about the scope and ramifications of MTD […]
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Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]
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Events and seminars can be a powerful marketing tool for accountants, especially with significant changes such as Making Tax Digital or Capital Gains Tax due to take place. Even though today’s customers are sophisticated, they still want to find out about upcoming changes and how they will impact them. They also want to be sure […]
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