Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They have traditionally been in written format, but with the rise of popularity in video there’s been a notable increase in video case studies. What purpose […]
Read more...
Events and seminars can be a powerful marketing tool for accountants, especially with significant changes such as Making Tax Digital or Capital Gains Tax due to take place. Even though today’s customers are sophisticated, they still want to find out about upcoming changes and how they will impact them. They also want to be sure […]
Read more...
As one of the most recession-proof industries, accountants have been able to rely on recommendations and word of mouth to gain more clients – after all, everyone needs an accountant at some point so it’s just a matter of waiting for new enquiries to come in, right? Whilst word of mouth will remain one of […]
Read more...
Client Experience has been around as a buzz word in the marketing arena for a few years now, but what exactly does it mean, what is its importance, and how can accountancy firms embrace it? Recent research has shown that client experience will replace price as the key differentiating factor by 2020, so it’s definitely […]
Read more...
If you’re using Twitter for your accountancy business, you will be aware of its fast-moving pace, with a tweet’s life span estimated to be around 15 minutes. Whilst the speed and sheer volume of tweets is one reason for Twitter’s popularity, it also means that it can leave you feeling overwhelmed when you first log […]
Read more...