As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]
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You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances are you probably do in a way – you just haven’t gone through the process of “formalising” them. Many professional services firms have a ‘typical’ […]
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Over recent weeks, life as we know it has changed in ways we couldn’t have previously imagined. The world is in large parts in lockdown to help stop the spread of Coronavirus, and we are only just starting to get a grasp of what the long-term consequences will be for the local and global economy. […]
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Love it or hate it, social media has become a part of our modern, digital life. With close to 4.5 billion internet users, recent figures show that at least 90% of businesses are using social media to promote their business as part of a wider marketing strategy. Whilst some argue that it is easier for […]
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The world of professional services firms has become increasingly competitive over recent years, and professionals such as accountants are facing pressure to become better salespeople in order to convert more enquiries. Although proud of their image as trusted advisers, many accountants would not consider themselves natural salespeople and therefore shy away from any activities […]
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