All posts in the Marketing for Law Firms category

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances are you probably do in a way – you just haven’t gone through the process of “formalising” them. Many professional services firms have a ‘typical’ […]

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PR for professional services firms

As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]

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Why lawyers should blog

Take full advantage of your marketing activity – and help people to find solutions. It makes sense to engage with your audiences regularly – and not just within your existing networks. We’re sometimes met with scepticism when we recommend a blog for our clients’ websites. Generally, law firms tell us that they receive new instructions […]

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How Law Firms can use Video Marketing to attract more Clients

Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology to deliver today’s exceptional mobile browsing experiences. This is significant for almost every facet of the digital world, but it’s particularly vital for video content. […]

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