All posts in the Marketing Strategy category

Learn to develop your own marketing strategy

Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more affordable and accessible to people to attend coaching sessions which were held at the fabulous Sussex County Cricket Club. But as with most events, there […]

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We are busy, we don’t need marketing….

As a marketeer, the phrase “my firm is busy, we don’t need marketing” is something I hear all too often. In some cases, the firms I speak to may be right, but these are very few and far between, so let me pose some questions if this statement resonates with you: Are you busy doing […]

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Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]

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Why should you have a personal marketing plan?

Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]

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