Revolutionise your accounting firm’s marketing strategy in 7 steps
If you fail to plan, then you plan to fail… Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…
Top 10 Free things you can do to promote your business (or nearly free)
Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…
How to use SMART Targets in Marketing
SMART Targets were first discussed in a 1981 issue of Management Review. In his article ‘There’s a S.M.A.R.T way to write management’s goals and objectives’ George Doran suggested that targets…
Winning Awards in the Legal Sector in 2023
Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…
What makes a good Marketing Audit in 2023?
Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…
Why your firm should be using a CRM for Lead Management
So, you’ve invested in marketing your firm and it’s delivering results: you have a lot of leads and potential clients. Is your firm capitalising on them properly? Failing to follow…
5 ways to increase staff engagement with your marketing
Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…
Employee advocacy – how it can help recruitment
Are you struggling to recruit talent? Much like your longstanding clients become your best ambassadors, your staff are usually the best advocates of your firm (provided they are happy of…
7 Steps to Create your Ideal Client Profile
If you are looking to create your ideal client profile, you first need to decide whether you are looking for more clients like the ones you already have, or whether…
Recession – being prepared and staying positive
I first had the idea to write a blog about a possible recession a few months ago. This was following a superb webinar with Ian Harris of Agency Hackers and…
What to include in a marketing strategy
So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across firms that have been so…
Marketing at Christmas
Marketing at Christmas or at least the run-up to Christmas, just isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit…