So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across people that have been daunted by the potential contents of a strategy document that they have given up. Below we have set out the basics of what needs to be […]
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Here at Consortium we love working with Law Firms, helping them develop marketing strategies and generally making the most of their businesses. However, when we are working with either the Managing Partner or Marketing Partner we often hear the complaint that they find it hard to get the ‘buy-in’ from all the staff and in […]
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While the underlining principles of marketing haven’t really changes over many years the tactics and communication trends are constantly evolving. Technology is advancing and how people communicate and select services is very different than from 10 or even 5 years ago. While we are in the throws of uncertain times there are some trends that […]
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BREXIT Uncertainty The closer we get the more speculation about Britain’s future there seems to be. No-one really knows what the economic outcomes for the UK will be but the press will make sure there is maximum anxiety throughout the consumer and business world. So whether there is a recession or not we have some […]
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How to set a marketing budget What ever planning cycle your business runs on there will be key points of the year which you will need to set budgets for the following 12 months. Knowing thee best way to set your marketing budget really depends on the type of business you are, how long you […]
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