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marketing strategy

Revolutionise your accounting firm’s marketing strategy in 7 steps

If you fail to plan, then you plan to fail…   Having a marketing strategy in place is essential for accountancy firms to ensure that they raise their profile, attract…

Top Ten Free Things you can do to Promote your Business

Top 10 Free things you can do to promote your business (or nearly free)

Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…

a red dart hitting a bullseye on a black and white target

How to use SMART Targets in Marketing

SMART Targets were first discussed in a 1981 issue of Management Review. In his article ‘There’s a S.M.A.R.T way to write management’s goals and objectives’ George Doran suggested that targets…

winning awards in the legal sector

Winning Awards in the Legal Sector in 2023

Winning awards in the legal sector can be such a great boost for your profile – both as a firm and for individuals/projects and practice areas you are particularly looking…

A team undertaking a Marketing Audit in 2023

What makes a good Marketing Audit in 2023?

Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…

digital display reading CRM over silhouette of a man

Why your firm should be using a CRM for Lead Management

So, you’ve invested in marketing your firm and it’s delivering results: you have a lot of leads and potential clients. Is your firm capitalising on them properly? Failing to follow…

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5 ways to increase staff engagement with your marketing

Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…

a group of employee advocates holding up different coloured speech bubbles

Employee advocacy – how it can help recruitment

Are you struggling to recruit talent? Much like your longstanding clients become your best ambassadors, your staff are usually the best advocates of your firm (provided they are happy of…

A hand reaching toward hexagon icon of a man

7 Steps to Create your Ideal Client Profile

If you are looking to create your ideal client profile, you first need to decide whether you are looking for more clients like the ones you already have, or whether…

torn paper with headline recession

Recession – being prepared and staying positive

I first had the idea to write a blog about a possible recession a few months ago. This was following a superb webinar with Ian Harris of Agency Hackers and…

laptop with marketing strategy planning and management

What to include in a marketing strategy

So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across firms that have been so…

christmas baubles

Marketing at Christmas

Marketing at Christmas or at least the run-up to Christmas, just isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit…