Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies continue to creep into regular interactions and touchpoints you have with your customers. These 7 tips are designed to help you implement greater consistency in […]
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Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help bring a marketing plan into reality, it is assisted by the team having individual marketing plans which feed into the whole. What so many people […]
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So, great news, you are ready to start writing your marketing strategy – but what do you put in it? So often we come across people that have been daunted by the potential contents of a strategy document that they have given up. Below we have set out the basics of what needs to be […]
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Here at Consortium we love working with Law Firms, helping them develop marketing strategies and generally making the most of their businesses. However, when we are working with either the Managing Partner or Marketing Partner we often hear the complaint that they find it hard to get the ‘buy-in’ from all the staff and in […]
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While the underlining principles of marketing haven’t really changes over many years the tactics and communication trends are constantly evolving. Technology is advancing and how people communicate and select services is very different than from 10 or even 5 years ago. While we are in the throws of uncertain times there are some trends that […]
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