What comes to mind when you think of a brand? Logo, strapline, perhaps certain colours or adverts. What about what the brand represents? High quality, speed, affordability, and accessibility. These elements are also known as the “brand promise”, and they really define your values. In this article, Cara Flood considers how a law firm can […]
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Why Every Law Firm Needs a Marketing Plan A marketing strategy is essential for all law firms, no matter what size, to ensure that marketing efforts align with the business objectives of the firm and effectively contribute towards achieving them. The strategy will include goals, tactics and metrics designed to achieve specific objectives such as
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In the ever-competitive legal sector, even well-established law firms can find themselves struggling to stand out and stay ahead in a crowded marketplace. If your marketing strategy hasn’t been reviewed in a while – or you are concerned that your marketing efforts might not be working, here are 7 tell-tale signs that your law firm
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It doesn’t matter how efficient your marketing activity is in achieving the objectives if those objectives are out-of-date or not helping you build towards the company’s future. Before we look at what makes an effective marketing audit in 2025, we need to look back to Kotler and Keller (2007). They defined the marketing audit as
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