All posts in the Measurement & Analysis category

Guest blog – The new Google Page Experience metric is coming. Is your website ready?

For professional services, whether legal, accounting, financial, or other, it’s a competitive market and if you’re not ahead of the digital experience you’ll find your business being directed elsewhere.   In 2020, Google announced a new ranking factor to be rolled out in early 2021 called “Page Experience”. Essentially it will measure how users perceive […]

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Market Research Planning

Whenever you talk to a business or marketing consultant they will always emphasise the importance of market research. You might have a gut feeling or the experience to know that your new business idea is going to be a worthy business stream, but without the relevant research you are unlikely to get any financial backing. […]

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What is a Marketing Audit?

What is a Marketing Audit? Kotler and Keller (2007) defined the marketing audit as the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance. Ideally […]

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5 Reasons why every website owner needs Google Analytics

If you have a website and I would suggest that all business do, then you need Google Analytics. After investing so much money, resources and time in your new website, how do you know if you are getting the Return on Investment you need? Is your site working hard for you, how do you capture […]

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