Whenever you talk to a business or marketing consultant they will always emphasise the importance of market research. You might have a gut feeling or the experience to know that your new business idea is going to be a worthy business stream, but without the relevant research you are unlikely to get any financial backing. […]
Read more...
What is a Marketing Audit? Kotler and Keller (2007) defined the marketing audit as the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance. Ideally […]
Read more...
January is a great time for reflection and setting goals. It is a natural fresh start and ideal for carrying out a marketing audit. A marketing audit should always be carried out as part of your strategic plan and we suggest you revisit your plan regularly making sure you are on track and your objectives […]
Read more...
If you have a website and I would suggest that all business do, then you need Google Analytics. After investing so much money, resources and time in your new website, how do you know if you are getting the Return on Investment you need? Is your site working hard for you, how do you capture […]
Read more...
Measuring What Matters You’ve got your lovely shiny new PR Strategy lined up for the next few months, so how will you know if you’ve been successful? You’ve been clear on your aims and objectives – which have been honed down to something very SMART indeed. But have you thought carefully enough about your success […]
Read more...