All posts in the Measurement & Analysis category

Market Research Planning

Whenever you talk to a business or marketing consultant they will always emphasise the importance of market research. You might have a gut feeling or the experience to know that your new business idea is going to be a worthy business stream, but without the relevant research you are unlikely to get any financial backing. […]

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What is a Marketing Audit?

What is a Marketing Audit? Kotler and Keller (2007) defined the marketing audit as the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance. Ideally […]

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5 Reasons why every website owner needs Google Analytics

If you have a website and I would suggest that all business do, then you need Google Analytics. After investing so much money, resources and time in your new website, how do you know if you are getting the Return on Investment you need? Is your site working hard for you, how do you capture […]

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PR – Measuring What Matters

Measuring What Matters You’ve got your lovely shiny new PR Strategy lined up for the next few months, so how will you know if you’ve been successful? You’ve been clear on your aims and objectives – which have been honed down to something very SMART indeed. But have you thought carefully enough about your success […]

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