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How to use SMART Targets in Marketing

SMART Targets were first discussed in a 1981 issue of Management Review. In his article ‘There’s a S.M.A.R.T way to write management’s goals and objectives’ George Doran suggested that targets…

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How to Plan Market Research

How important is it to plan market research? Business and Marketing consultants will always emphasize that you should do your marketing research. You might have a gut feeling or the…

A team undertaking a Marketing Audit in 2023

What makes a good Marketing Audit in 2023?

Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…

laptop and cactus plant pot

The new Google Page Experience metric is coming. Is your website ready?

Guest blog: We invited Elaine Pasini, the founder of Pickled Ginger Marketing, to write a guest blog about Google’s Page Experience Algorithm. Pickled Ginger is a creative and data-driven digital…

marketing audit

Time for your New Year Marketing Audit

January is a great time for reflection and setting goals. It is a natural fresh start and ideal for carrying out a marketing audit. A marketing audit should always be…

5 Reasons why every website owner needs Google Analytics

5 Reasons why every website owner needs Google Analytics

If you have a website and I would suggest that all business do, then you need Google Analytics. After investing so much money, resources and time in your new website,…

measuring PR

PR – Measuring What Matters

Measuring What Matters You’ve got your lovely shiny new PR Strategy lined up for the next few months, so how will you know if you’ve been successful? You’ve been clear…

marketing audit

How to carry out a New Year Marketing Audit

While you still have some enthusiasm for new year resolutions, it is a good idea to start adopting good habits and that includes your marketing. We would suggest that companies…