All posts in the Promotion category

Promotional Products – What’s hot right now?

So you have decided that as part of your marketing and brand awareness activities you would like to commission some branded promotional products – great! But where do you start to make sure you choose the right item? Firstly, consider the following points: Who is the target audience? If you’re going to be giving away […]

Read more...

Great examples of experiential marketing

What is Experiential Marketing? Experiential or engagement marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than relying on the more common marketing channels such as print or digital, the approach of experiential marketing focuses on letting the consumer directly experience the product […]

Read more...