A strong marketing strategy provides direction, focus, and confidence in decision-making.
Without it, marketing activity can become fragmented, reactive, and difficult to measure, especially in legal and professional services where reputation and trust play a central role.
Our marketing strategy service is designed for firms that want clear, commercially grounded direction.
What To Expect With Our Marketing Strategies
We work closely with partners or the management team to review your current marketing activity, assess what is working and identify gaps.
From there, we define your target audiences, how best to reach them and where opportunities exist to differentiate your firm. This includes focused competitor research and a clear view of your strengths and positioning.
Once this work is complete, we agree on a practical marketing approach that reflects your objectives and budget. Significant improvements can often be achieved through better focus and prioritisation rather than increased spend.
Following sign-off, we develop a 12-month marketing plan, concentrating on the tactics most likely to deliver impact within budget. You can then choose to implement the plan internally, with our support, or outsource delivery to our team.
Our marketing strategies are developed through a collaborative process that includes an initial discovery session, followed by 25- 30 hours of focused work over four weeks.
Pricing starts from £3,000 for our most comprehensive strategy and £1,500 for our starter version - designed specifically for start-ups and smaller firms.
Why Choose Consortium as Your Marketing Strategy Agency
We specialise in marketing for legal and professional services firms, which means our strategies reflect the realities of regulated, reputation-led sectors.
We understand the pressures on partners, the need for clarity at board level, and the importance of aligning marketing with commercial priorities.
Our approach is focused and practical. We do not recommend activity for the sake of it or push unnecessary spend.
Instead, we help firms identify what will deliver the greatest impact, using insight, prioritisation, and clear positioning rather than complexity.
We work closely with your leadership team throughout the process, ensuring the strategy is aligned, understood, and usable to create a marketing strategy that gives your firm direction and supports confident decision-making.
To explore how a marketing strategy could support your business, please contact us to arrange an initial discussion.
