Do you feel like you should be doing more business development, but you’re stuck relying on the same events, the same contacts, and the same approach?
In today’s market, that old playbook doesn’t go far. Client expectations are changing fast, and factors like AI, technology, remote working, inclusion, and shifting generations are reshaping how relationships are built and how firms win work.
Our BD Masterclass training session gives your team a clearer understanding of what business development looks like in practice, and how to approach it in a way that feels natural, consistent, and commercially effective.
This session is designed for partners, associates, senior fee earners, and client-facing professionals who are expected to contribute to BD and want a stronger, more structured approach.
Our Approach To BD Masterclass Training
Here’s what makes our BD Masterclass different. It’s an engaging, in-person session delivered at your office by business development experts Lara Squires and Bernard Savage (Director of Size 10½ Boots).
Rather than theory-led training, this session is grounded in what’s happening in the market right now and what firms need to do to stay competitive. It brings together marketing and business development in a way that helps your team focus on the activity that genuinely drives growth, not just what feels familiar.
It’s designed to work for a range of personalities and experience levels, giving your team practical ideas, sharper thinking, and a more confident approach to BD that they can start using immediately.
What Our BD Masterclass Training Covers
We’ll break BD into clear steps, focusing on relationships, opportunities and long-term consistency. We will cover:
- The difference between marketing and business development (and why it matters)
- How to apply the latest thinking in marketing and BD to attract better business
- Case studies and success stories from comparable regional UK law firms
- Shared BD and marketing best practices across your team
- Time-saving techniques to improve return on time from promotional activity
- How to make your marketing budget go further
- Building the foundations of a personalised BD plan
- How to approach future BD initiatives with more confidence and clarity
By the end of the session, your team will have greater confidence in how to approach BD, a clearer understanding of what works today, and ideas they can apply immediately.
Why Choose Us?
We’ve worked with hundreds of law firms, professional services teams, accountants and legal sector suppliers, and many of our team have worked in-house. We understand the realities of building relationships, winning trust, and developing business in reputation-led sectors.
Our sessions are designed to be engaging, relevant, and commercially useful, helping your team move beyond vague BD intentions and towards consistent action.
Get in touch to arrange a bespoke Masterclass for your team.
