Many firms we work with deliver exceptional value but aren’t seen, heard or recognised in the way they deserve. Expertise alone isn’t enough.
Without a clear, confident message, even the strongest organisations can blend into the background.
If your communication isn’t showing the depth of what you do, your firm may be overlooked by the very clients and partners who would benefit most.
Brand Storytelling Built On Experience
Many providers can write content; few can uncover a message people respond to. Laura’s two decades of experience in journalism mean she knows how to uncover your USP, craft it with precision, and translate it into communication that supports culture, clients, and commercial growth. Is this your firm?
Many firms we work with deliver exceptional value yet aren’t seen, heard or recognised in the way they deserve. Expertise alone isn’t enough. Without a confident, well-shaped message, even the strongest organisations can blend into the background.
When your communication doesn’t reflect the depth of what you do, your firm risks being overlooked by the very clients and partners who would benefit most.
A strong narrative can:
- Build trust with your customer from the very beginning
- Support more effective pitches and conversations
- Differentiate your firm in a crowded market
- Ensure your communication reflects the true value of your work
What’s Included
1. Brand Origin Story Discovery
A structured session with your team to uncover the history, motivations and defining moments that make your firm what it is. Delivered as a written or recorded narrative asset suitable for internal or external use.
2. Core Brand Story
A refined, confident story you can use across your website, proposals, presentations, social channels and internal communication.
3. Messaging Guide
A practical reference document tailored to your firm, including:
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Key messages that convey your value
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Sample copy for key touchpoints (bio, About page, positioning statement)
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Tone of voice guidance to support consistent communication across teams
Optional Brand Storytelling Support
Story Sessions for Leaders
One-to-one sessions supporting partners, founders or rising talent to communicate with confidence and impact.
Presentation & Media Coaching
Preparation and coaching to help individuals articulate their message effectively in meetings, presentations, panels or media settings.
Why Strong Brand Storytelling Matters
Expectations on legal and professional services firms continue to evolve. Clients want to understand not only what you do, but what you stand for and why they should choose you.
A well-defined narrative strengthens culture, supports growth and builds meaningful connections in a competitive market.
Your Consultant
Laura Hearn, Communications Strategist & Story Coach
A former BBC journalist, Laura helps businesses turn complex work into communication that drives action, strengthens reputation and supports commercial growth.
Learn more about Laura here.
Investment
Packages start from £1,995 + VAT.
Custom options are available depending on scope and team requirements.
If you’d like to strengthen your firm’s communication and ensure your message reflects the true value of your work, get in touch to arrange a conversation.
Why Work With Consortium on Brand Storytelling
We help legal and professional services firms communicate with clarity and confidence.
Our approach to brand storytelling focuses on substance, consistency, and credibility, ensuring your message reflects the real value of your work and supports long-term growth.
