Consortium's PR & Communications Consultancy provides structured, external communications support for law firms, accountancy practices, legal sector suppliers, and other reputation-sensitive organisations.
This service is designed for firms that require strategic visibility and reputation management in an evolving digital landscape. As search behaviour shifts and AI-driven search tools reshape how firms are discovered online, the need for third-party endorsement, validation, and authority building has become critical. Traditional visibility tactics are declining in effectiveness - credible media coverage, expert commentary, and strategic PR are now essential components of maintaining and growing your digital presence as LLMs and online behaviour continue to evolve.
We help firms identify stories worth telling, manage what they say publicly, and build relationships with relevant media and publications.
This service combines years of journalism, media law, and storytelling expertise with a team of legal sector specialists, ensuring every communication is strategically sound, editorially robust, and properly targeted.
What This Service Delivers
- PR-led communications consultancy
- Deep understanding of legal and professional services
- Focus on credible, targeted media engagement
- Editorial judgement applied to every communication
- Active story sourcing and journalist relationship management
- Third-party validation and authority building for enhanced digital visibility
How the Service Is Structured
We offer project-based and retained PR and communications consultancy, structured across three tiers, allowing firms to engage at the appropriate level of support.
Tier 1: PR & Communications Project
A tailored, project-based engagement aligned to a specific objective, issue, or campaign.
Includes:
- Bespoke PR and communications project plan
- Narrative and message development
- Audience and media analysis
- Drafting press releases and media advisories
- Journalist sourcing and targeted engagement
- Defined deliverables and success measures
Typical Project Examples:
- Office opening or expansion: Generating local and trade press coverage for a new office location or regional expansion
- New service launch: Creating awareness and credibility for a new practice area, service line, or specialist offering
- Significant case or work coverage: Securing coverage on notable transactions, cases, or client work (where appropriate and permissible)
- Profile building for individuals: Raising the profile of specific partners, practice heads, or subject matter experts through targeted media engagement
- Mergers, acquisitions, or firm milestones: Managing communications around major firm developments or anniversaries
- Thought leadership campaigns: Establishing expertise through bylined articles, commentary, and expert positioning
Investment Options:
Fixed Project Fee: From £1,600 + VAT (scoped to specific requirements)
Hourly Rate: £115 per hour + VAT (for clearly defined pieces of work or flexible project support)
Tier 2: Retained PR & Communications Consultancy
An ongoing consultancy partnership providing consistent visibility management, media relationship building, and strategic communications support.
This tier is designed for firms that require regular, carefully managed media engagement, proactive story creation, and access to senior PR judgement to build authority and third-party validation in an AI-driven search environment.
Includes:
- Ongoing communications and PR oversight
- Proactive creation of press-worthy stories and messaging
- Active story identification and development
- Drafting and issuing press releases and media advisories
- Proactive media relations and journalist relationship building
- Identification and targeting of appropriate publications and journalists
- Media training and spokesperson preparation
- Digital PR support and visibility management
- Media monitoring and regular outcome reporting
Investment and what this looks like in practice:
From £2,000 + VAT per month
Suitable for consistent visibility and controlled media engagement.
Examples of activity:
- Working with your teams to generate article or white paper ideas, which are then proactively pitched and sent to relevant media outlets and journalist contacts
- Developing coverage opportunities across different practice areas (e.g., one month focusing on employment law, the next on corporate transactions)
- Sourcing and positioning your subject matter experts for media and press commentary on sector developments, legislative changes, or trending topics
- Building relationships with target publications to create ongoing opportunities for thought leadership
- Creating a steady pipeline of key stories aligned to firm priorities
- Regular editorial oversight and strategic guidance
This level combines journalism expertise with legal sector knowledge to identify what's newsworthy, craft compelling narratives, and secure appropriate placements that build long-term credibility and visibility.
Tier 3: £3,000 + VAT per month
Suitable for broader reach, higher-profile opportunities, or more complex campaigns.
Examples of activity:
- All of the above, plus:
- Enhanced press release and media advisory support across multiple practice areas simultaneously
- National, sector, or broadcast media targeting (trade press, national business publications, broadcast opportunities)
- Radio and TV opportunity assessment, briefing, and spokesperson preparation
- More intensive journalist engagement across a wider range of publications
- Increased frequency of story development and pitching activity (targeting 6-8 stories per year)
- Support for multiple partners or practice areas requiring regular visibility
- Proactive monitoring and response to sector developments for timely commentary placement
A Note on Media Coverage
We do not guarantee coverage.
Our role is to:
- Identify stories worth telling
- Prepare accurate, well-crafted materials
- Build relationships with the right journalists and outlets
- Pitch professionally and strategically
- Create third-party validation and authority that enhances your digital visibility
Editorial decisions always sit with journalists. Our focus is on credibility, relevance, and building long-term media relationships that support your firm's visibility goals in an evolving digital landscape.
Summary
Consortium provides PR-led communications consultancy for law firms, accountancy practices, legal sector suppliers, and other reputation-sensitive organisations. As search behaviour evolves and AI reshapes online discovery, third-party endorsement and media validation are increasingly critical for maintaining digital visibility.
This service combines years of journalism, media law, and storytelling expertise with a team of legal sector specialists, ensuring strategically sound, editorially robust communications that are properly targeted and build long-term credibility.
The service supports firms that require strategic, credible public communications and targeted media engagement to build authority and combat declining organic visibility.
Services are delivered across two tiers: project-based PR campaigns and ongoing retained consultancy. Support includes proactive story development, drafting press releases and media advisories, journalist relationship building, media training, and regular outcome reporting.
Projects start from £1,600 + VAT or £115 per hour + VAT. Retained consultancy from £2,000 + VAT per month.
