Recruitment marketing focuses on promoting the value of working for your firm, helping you attract and retain the right people long before a role is advertised.
Through targeted digital marketing, we support firms in building visibility as an employer, engaging potential candidates and creating interest in opportunities as they arise.
How Our Recruitment Marketing Specialists Support Your Firm
We work with you to develop a recruitment marketing strategy shaped by research and sector insight. This helps identify what will genuinely appeal to the talent you want to attract, along with the most effective channels and messages to reach them.
From there, we manage delivery of the agreed tactics, ensuring activity is consistent, well-targeted and aligned with your firm’s values and culture.
Our approach typically begins with a dedicated planning and research phase. This identifies opportunities, audience behaviour and the most appropriate tactics to market your firm and any current or upcoming vacancies.
It also allows you to make an informed decision about whether to proceed with a recruitment marketing or PR-led approach, or whether a head-hunter is more appropriate.
Research and planning projects start from £1,150 + VAT.
Recruitment Marketing That Drives Results
Once you move forward with a recruitment marketing plan, we recommend a focused mix of activities designed to strengthen your employer profile and attract the right talent.
Our recommendations are driven by research and shaped around your objectives, culture and the type of candidates you want to reach.
This may include developing case studies or short videos that showcase your people and culture, allowing your team to tell authentic stories about working at your firm.
We may also recommend submissions to relevant industry and employment awards to strengthen your reputation as an employer of choice.
Where appropriate, we can support visibility through carefully selected industry events, sponsorships and speaking opportunities, as well as content-led contributions to sector publications that reach candidates in the right places.
Project design costs start from £690 (Plus VAT).
Implementation costs start from £1,150 pcm for 10 hours (Plus VAT).
Social media activity is often used to maintain momentum, with planned schedules that promote your firm, values and vacancies.
For law firms, we can also advise on targeted use of legal directories to support recruitment within specific practice areas.
This is not an exhaustive list. The tactics used will depend on your initial research and the recruitment challenge you are looking to address.
Why Choose Consortium for Recruitment Marketing
Recruitment marketing only works when it reflects the reality of your firm, not a generic employer message.
We specialise in legal and professional services, so our approach is shaped by how candidates in these sectors think, research, and make career decisions.
Our support sits comfortably alongside your wider marketing activity, helping recruitment efforts feel consistent with your firm’s reputation rather than disconnected campaigns.
If your firm is in need of smart recruitment marketing solutions, contact the team today and find out how we can help you.
Do you know that we also have a recruitment service?
Click here to see more information on our sister brand, Consortium - more than recruitment.
