As a marketer, I often get asked the question what is the difference between marketing and PR and why is it important to engage in both? Whereas marketing involves promoting a service in an attempt to generate direct engagement or revenue, PR focuses on managing a positive reputation to create a favourable public image. PR […]
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Business Awards: why you should be entering & how to create a winning entry. We often suggest entering awards to our clients as part of their marketing strategy. There are so many reasons why entering awards should be part of your promotional activity, regardless of whether you win or not. Business Appraisal Going through the […]
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Understanding a little about human nature may change the way that you think about your Communications Strategy. OK, so we’re all a load of nosey parkers! There you are – it’s out there. Whether they’ll admit to it or not, people want to know all about other people – their motivations, plans, secrets, histories, fears […]
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