RBRO Solutions is a legal tech company based in Ontario, Canada, working with law firms, in-house legal teams and professional services organisations around the world. Founded in 2003, RBRO is a certified global iManage partner, helping clients get more from their document management systems through consulting, migrations, integrations and its own suite of software tools. With more than 700 iManage engagements behind it and teams across Canada, the United States, the UK and Europe, RBRO works with clients in almost every time zone.
Like many growing businesses we’ve worked with, RBRO's marketing reached a point where it needed more capacity than the team had available. What made this one different was the distance.
RBRO were a client of ours before, so when they came back to Consortium in the summer of 2025, they already knew how we worked. The plan was a few months of marketing support while they recruited internally. Almost a year later, we’re still working together.
“People may think that working with a team on the other side of the Atlantic could be complicated. But with Consortium, it's been far from that. In fact, quite the opposite. Consortium feels like part of our team rather than an agency we send work to. They are responsive, the quality is consistently high, and the time difference has become an advantage rather than an obstacle. We finish for the day, and things are already moving by the time we are back at our desks. What started as short-term cover has turned into something we rely on.”
Roula Vessio, Strategic Account Executive, RBRO Solutions
The Brief
RBRO returned to Consortium in the summer of 2025 with a straightforward request. The marketing function needed support while the company recruited for an internal marketing role, and the expectation was that the arrangement would only last a few months.
The complication was continuity. Marketing does not pause while a business recruits, and RBRO already had campaigns, product activity and international events in the diary. Slowing down was not an option, and neither was letting quality slip while they hired.
The brief was clear: keep RBRO’s marketing moving across every channel and every market until the internal hire was in place. That hire has not happened yet… Almost a year on, what was designed as temporary cover has become a permanent part of how RBRO’s marketing gets done.
The Approach
Being five hours ahead actually turns out to be useful. Work that lands with us at the end of RBRO's day is often ready for review by the start of their next one, so progress literally happens overnight rather than in the gaps between meetings. We have built a rhythm around it: clear handovers, quick decisions, and enough shared understanding.
We work as an extension of RBRO's team rather than a supplier at arm's length, and the work falls broadly into three areas:
Day-to-day marketing
- LinkedIn content planning, writing and scheduling across RBRO’s company page.
- Email marketing campaigns to a large international database, from build through to reporting.
- Website updates, keeping product and company pages current as the business evolves.
- Webinar support and video edits.
International event marketing
- Campaign support before, during and after major industry events, including ILTACON, ILTACON Europe, ConnectLive Chicago and ConnectLive London.
- E-shots and LinkedIn content built around each event, from early awareness through to follow-up.
- Printed flyers, event banners, email signature banners and exhibition booth layout ideas.
Design and wider collateral
- Product brochures, flyers and banners.
- Email signature designs.
- A range of wider marketing collateral to support campaigns and sales activity.
The Outcome
Marketing that never stopped
RBRO's marketing never paused. Campaigns went out, events got the support they needed, and the company kept showing up in front of its target audience right through the months it was hiring.
Measurable growth on LinkedIn
Between July 2025 and July 2026, RBRO’s main LinkedIn page grew significantly. The follower count passed 3,000, total engagement rose by 189%, and total impressions increased by 779%. Over the same period, the page recorded 3,442 page views from 1,461 unique visitors.
Email marketing that works
RBRO works with a large email database, and campaign performance is best read in that context. Across quarterly reporting, open rates and click-through rates have held up strongly for an audience of that size and unsubscribe rates have stayed consistently low. This suggests our campaigns are reaching a wide audience while staying relevant enough that people want to keep hearing from RBRO.
A short-term arrangement that stuck
RBRO came to us for a few months of cover. Almost a year later, we are still here, and the relationship has grown well beyond the original brief. That says less about the work itself than about how the working relationship has developed. RBRO have consistency, flexibility and a team that knows their business, and they have not had to compromise on any of it while they continue to recruit.
Will reflects on working with the RBRO team:
“Working across time zones changes how you operate. We understand how RBRO think, what they need and how they like things done, and that is why the distance stopped mattering a long time ago. They are a brilliant team to work with, and being trusted to keep their marketing moving for this long is something we are proud of.”
Will Gordon, Senior Marketing Executive, Consortium
What began as a few months of cover has become a genuine partnership, and one that shows what is possible when the working relationship is right.
We can support your team too
If your marketing team could benefit from flexible, experienced support, whether you are covering a recruitment gap, working across different markets and time zones, or simply need more capacity to keep things moving, we would love to help. To find out more about how we can support you with outsourced marketing, call us on 01903 530 787 or fill out our contact form, and a member of our team will be in contact soon.
