Lara Squires

Lara Squires is the Founder & Director of Consortium and a specialist in professional services marketing. With more than 20 years of experience across the legal and wider professional services sectors, she brings strong commercial insight and clear direction to the firms she supports.

Lara Squires

Professional Services Marketing Agency: What to Look For and When to Hire One

Professional services firms face a unique marketing challenge. Unlike retail brands, software companies, or consumer businesses, you’re not selling a product that people can easily compare online. You’re selling expertise, trust, relationships, and outcomes. Whether you’re a law firm, accountancy practice, consultancy, financial advisory business, or supplier to the professional services sector, your reputation is

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Law Firm Marketing Plans: The Opportunity You Might Be Missing

Picture a managing partner at a mid-sized conveyancing firm. We’ll call her ‘Rebecca.’ She’s been in practice for fifteen years, built a solid local reputation and knows her clients well. Ask her about her marketing plan, though and she hesitates. “We must have a document somewhere”. She had it pulled together eighteen months ago. “It

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