Picture a managing partner at a mid-sized conveyancing firm. We’ll call her ‘Rebecca.’ She’s been in practice for fifteen years, built a solid local reputation and knows her clients well. Ask her about her marketing plan, though and she hesitates. “We must have a document somewhere”. She had it pulled together eighteen months ago. “It […]
Law Firm Marketing Plans: The Opportunity You Might Be Missing Read More »
In today’s competitive legal market, technical excellence and client service are no longer enough to stand out. Clients expect both as a baseline. What they value most is reassurance that their lawyer sees the bigger picture, understands the commercial or personal context, and can be trusted to guide them towards the best possible outcome. That’s
Thought Leadership and PR for Lawyers: Building a Reputation That Lasts Read More »
What comes to mind when you think of a brand? Logo, strapline, perhaps certain colours or adverts. What about what the brand represents? High quality, speed, affordability, and accessibility. These elements are also known as the “brand promise”, and they really define your values. In this article, Cara Flood considers how a law firm can
How to Build a Strong Law Firm Brand Identity Read More »
We give you 10 blog ideas, specifically for professional services firms, which you can adapt to your audience and use to demonstrate your expertise and key people. It can be tricky to always come up with new blog ideas to add to your website – but they have a number of benefits. Here are 10
10 Blog Ideas to Showcase your Firm, People and Expertise Read More »
