A good professional services blog answers the questions your clients are already asking, in the voice of the people who will actually advise them. Done consistently, it’s the cheapest way a law firm or accountancy practice can build online search visibility, demonstrate expertise and give AI tools something credible to cite. It can be tricky […]
Justice Needs More Than Intelligence with Yaa Dankwa Ampadu-Sackey There’s no shortage of talk about what artificial intelligence can do for the legal profession, and much of it is justified. A technology that can summarise thousands of documents in seconds, spot patterns across vast amounts of information and take the grind out of routine tasks
More than marketing podcast – Season 3, Episode 8 Read More »
Human Intelligence With AI, Not Against It, With Peter Wright The legal sector has spent years asking whether artificial intelligence will replace lawyers. It is an eye-catching question, but not necessarily the most useful one. For most firms, the more immediate challenge is deciding how to use AI responsibly, strategically and transparently without weakening the
More than marketing podcast – Season 3, Episode 7 Read More »
The human side of legal practice Law is often talked about in terms of knowledge, process and outcomes. But in family law, the work is rarely just legal. It is personal, emotional, and often life-changing. Clients arrive with uncertainty, fear, anger, sadness and questions they may never have expected to ask. In those moments, legal
More than marketing podcast – Season 3, Episode 6 Read More »
Picture a managing partner at a mid-sized conveyancing firm. We’ll call her ‘Rebecca.’ She’s been in practice for fifteen years, built a solid local reputation and knows her clients well. Ask her about her marketing plan, though and she hesitates. “We must have a document somewhere”. She had it pulled together eighteen months ago. “It
Law Firm Marketing Plans: The Opportunity You Might Be Missing Read More »
In today’s competitive legal market, technical excellence and client service are no longer enough to stand out. Clients expect both as a baseline. What they value most is reassurance that their lawyer sees the bigger picture, understands the commercial or personal context, and can be trusted to guide them towards the best possible outcome. That’s
Thought Leadership and PR for Lawyers: Building a Reputation That Lasts Read More »
