Lou Gilbert

Louise Gilbert is an Associate Director & Head of Legal at Consortium and an experienced professional services marketing specialist. With more than 20 years of experience, Louise brings deep sector knowledge and a strong understanding of how professional practices operate.

Lou Gilbert
Thought Leadership and PR for Lawyers_ How UK Law Firms Build a Reputation That Lasts

Thought Leadership and PR for Lawyers: How UK Law Firms Build a Reputation That Lasts

Thought leadership for lawyers means publishing your own informed view on what a legal change means for clients, rather than reporting that it has just happened. PR is how that view reaches the people who matter: the press, referrers, recruits and, increasingly, the AI tools your clients now ask first. Together they are the most

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Legal Directories: How to Rank in Chambers and The Legal 500

Legal directory submissions remain one of the most debated marketing and business development exercises in the legal sector. Some firms see them as essential. Others see them as a time-consuming annual exercise that absorbs partner attention, creates internal friction and delivers uncertain value. So before we look at how to rank in the directories, it’s

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