Will Gordon

Will Gordon is a Senior Marketing Executive at Consortium. He works across a broad range of professional services clients, supporting the delivery of social media activity, email marketing, content development, graphic design, event support and digital communications.

Email Marketing for Law Firms: How to Nurture Leads into Clients

August 27, 2026

Email marketing for law firms is the practice of sending permission-based, useful emails to prospects and clients so that when they need a solicitor, they instruct you. It’s the highest-performing sector in email, as legal emails attract a 4.90% click rate, more than double the all-industry average of 2.09%, according to MailerLite’s 2026 benchmarks. People […]

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Why Most Law Firm Marketing Strategies Fail – And What To Do Instead

February 12, 2026

Most law firm marketing strategies don’t fail because they lack ambition, but because they are not sustainable or executed adequately – if at all. They might look impressive in a partner presentation and say all the right things; growth, sector focus, visibility. The team agrees it’s important, but then the everyday work of fee earning

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