Will Gordon

Will Gordon is a Senior Marketing Executive at Consortium. He works across a broad range of professional services clients, supporting the delivery of social media activity, email marketing, content development, graphic design, event support and digital communications.

Why Most Law Firm Marketing Strategies Fail – And What To Do Instead

February 12, 2026

Most law firm marketing strategies don’t fail because they lack ambition, but because they are not sustainable or executed adequately – if at all. They might look impressive in a partner presentation and say all the right things; growth, sector focus, visibility. The team agrees it’s important, but then the everyday work of fee earning […]

Why Most Law Firm Marketing Strategies Fail – And What To Do Instead Read More »

Using Email Marketing to Nurture Leads for Your Law Firm

October 27, 2025

Why Email Marketing is Essential for Law Firms Building strong, lasting relationships with clients is essential for repeat work, referrals and recommendations. Email marketing remains one of the most effective ways for law firms to stay connected with both existing and prospective clients, providing consistent and meaningful communication that keeps your firm front of mind.

Using Email Marketing to Nurture Leads for Your Law Firm Read More »