It doesn’t matter how efficient your marketing activity is in achieving the objectives if those objectives are out-of-date or not helping you build towards the company’s future. Before we look at what makes an effective marketing audit in 2025, we need to look back to Kotler and Keller (2007). They defined the marketing audit as […]
What makes a good Marketing Audit in 2025? Read More »
Get everyone on board with your marketing efforts and stir up enthusiasm to promote your firm’s mission and values. Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us. Typically they do not have a dedicated marketing team. If you do have
5 ways to increase staff engagement with your marketing Read More »
Sponsorship was once a marketing tactic reserved for big brands with big budgets, however, now there are countless opportunities to sponsor events, clubs, venues and other people. Many professional service firms are taking advantage of the numerous benefits that sponsorship brings. One sector that has embraced sponsorship for its visibility benefits is estate agents. How
Sponsorship – Not just for the Big Brands Read More »
If you need event ideas for law firms, we’ve got you covered. Events are an excellent marketing channel to help promote your law firm. They can demonstrate lawyers’ expertise, provide discussion and networking opportunities for guests and raise your profile. Not to mention generating content for digital platforms and providing an opportunity to get to
Event Ideas for Law Firms Read More »
Eventbrite is an event management website that has made it very easy to organise an event. We use Eventbrite to plan events, webinars and networking sessions as it allows us to sell tickets and manage bookings in one convenient place. With so many options out there for you to choose from, we thought we’d give
Pros and Cons of Eventbrite Read More »
Professional services firms – particularly solicitors – often have rich histories stretching back sometimes more than a century. How often have you seen “Established in 1800-and-something” emblazoned across a law firm’s website? But what does that actually mean? What does an organisation that’s been around for many years have that other, newer firms might not?
Using your company history as a marketing tool – celebrate your heritage Read More »
