Social media scheduling platforms promise to save you time. But are there any disadvantages to scheduling your content? Numerous businesses have embraced an active social media presence as a fundamental aspect of their marketing strategy. They understand that building a following and generating engaging content demands significant time and effort. Fortunately, there remains a wealth […]
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It doesn’t matter how efficient your marketing activity is in achieving the objectives if those objectives are out-of-date or not helping you build towards the company’s future. Before we look at what makes an effective marketing audit in 2025, we need to look back to Kotler and Keller (2007). They defined the marketing audit as
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Get everyone on board with your marketing efforts and stir up enthusiasm to promote your firm’s mission and values. Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us. Typically they do not have a dedicated marketing team. If you do have
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Sponsorship was once a marketing tactic reserved for big brands with big budgets, however, now there are countless opportunities to sponsor events, clubs, venues and other people. Many professional service firms are taking advantage of the numerous benefits that sponsorship brings. One sector that has embraced sponsorship for its visibility benefits is estate agents. How
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If you need event ideas for law firms, we’ve got you covered. Events are an excellent marketing channel to help promote your law firm. They can demonstrate lawyers’ expertise, provide discussion and networking opportunities for guests and raise your profile. Not to mention generating content for digital platforms and providing an opportunity to get to
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Eventbrite is an event management website that has made it very easy to organise an event. We use Eventbrite to plan events, webinars and networking sessions as it allows us to sell tickets and manage bookings in one convenient place. With so many options out there for you to choose from, we thought we’d give
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