All posts in the Marketing Strategy category

How to set a Marketing Budget

How to set a marketing budget What ever planning cycle your business runs on there will be key points of the year which you will need to set budgets for the following 12 months. Knowing thee best way to set your marketing budget really depends on the type of business you are, how long you […]

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It’s Not All About Digital

As you would expect for a marketing agency we love anything digital – from social media to SEO, from e-shots to PPC and everything in between. Digital marketing has undoubtedly revolutionised the way we market our companies. The beauty of many forms of digital marketing is that you can reach high volumes of your target […]

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What is a Marketing Audit?

What is a Marketing Audit? Kotler and Keller (2007) defined the marketing audit as the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance. Ideally […]

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