What is Humanising Content and how to use it
Humanising content is any kind of content that you or your business is producing that is centred on the people involved in the work – but why is it so…
15 Quick Christmas Marketing Tips for Professional Services
It’s December! Celebrating Christmas and having some fun with your brand, doesn’t have to be reserved for those in hospitality or product-based services. Accountants, Solicitors and other professional service providers…
Leveraging LinkedIn with Lara Squires – more than marketing
Consortium are proud to announce the launch of our brand new podcast: more than marketing Episode 1, Leveraging LinkedIn features our Director Lara Squires explaining how and why businesses and…
Top 10 Free things you can do to promote your business (or nearly free)
Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…
Employee advocacy – how it can help recruitment
Are you struggling to recruit talent? Much like your longstanding clients become your best ambassadors, your staff are usually the best advocates of your firm (provided they are happy of…
Vertical videos – what, why, and how you should be using them
Does your marketing strategy include video content? If it does (and it should), are you using it correctly on social media? The best video format to use on social media is vertical…
Christmas adverts 2021
Here are some of the favourites from the Best Christmas Ads of 2021 as published by Campaigns of the World. Amazon The Amazon advert this year tells the story of…
Social media policy – Does your firm have one?
As you’ll no doubt be aware, social media can be an amazing platform, bringing transformative success to businesses, brands, and causes. There are an estimated 3.96 billion people actively using…
Internet trolls – Don’t feed them!
I’ve often heard it said that you know you’ve made it on social media when you get your first troll! And I’m talking about internet trolls, not the kind that…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…