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The power of psychology in marketing brands

Guest blog: This guest blog was written by Daniel Moore from Iron Dragon Design, a freelance creative studio based in Bournemouth, UK. It is interesting how manufacturers and services use…

The new Google Page Experience metric is coming. Is your website ready?

The new Google Page Experience metric is coming. Is your website ready?

Guest blog: We invited Elaine Pasini, the founder of Pickled Ginger Marketing, to write a guest blog about Google’s Page Experience Algorithm. Pickled Ginger is a creative and data-driven digital…

Why brand consistency is important: 7 tips to ensure it works

Why brand consistency is important: 7 tips to ensure it works

Over the years your business has spent time, money and effort to build a dependable and recognisable brand. But despite every effort to protect and control your brand identity, inconsistencies…

WIX VS WordPress

WIX VS WordPress

WIX VS WordPress – Guest post by Callum Carter, intern WIX vs WordPress is a common decision when building websites, but which is better? When I asked colleagues at Consortium…

Typeface vs font

Typography – Typefaces vs fonts

Typography – Typefaces vs fonts We all agree that the text style you use on your website, advertising and logo all go to help building up the physical attributes of…

graphic designer

How to get the best from your graphic designer…

Guest blog: We invited Susan Williams, a multi-disciplined graphic designer, specialising in branding, business literature, exhibition, print, and web design, to tell us how to get the most from a graphic…

5 tools for great social media visuals

5 tools for great social media visuals

No matter which social media platform you use, content now seems to be mainly driven by colourful and engaging visuals. Images, videos and collages are a great way to support…

guest blog by conscious solutions - The Psychology of Colours and your brand

The Psychology of Colours and your brand

Colours have been an indicator of emotional and mental wellbeing for a long period of time, different types of people will have contrasting views on what each colour means and…

visual content - Are you getting the most out of your visual content?

Are you getting the most out of your visual content?

Are you getting the most out of your visual content? – Guest Blog by Susi Doherty, Vervate.com What is visual content? Visual marketing is broad, and includes online and offline…

design tips for social media

Tips & Tricks for creating visually exciting & engaging social media – Part 3 Tips for design

In parts 1 and 2 of our Tips & tricks for creating visually exciting and engaging social media we looked at content ideas and then the types of content you could create…

types of visual content

Tips & Tricks for creating visually exciting & engaging social media – Part 2 Types of visual content

In part 2 of our series of Tips & Tricks for creating visually exciting and engaging social media, we are looking at the different types of visual content you can…

Tips & Tricks to creating visually exciting & engaging social media v4

Tips & Tricks for creating visually exciting & engaging social media – Part 1 Content Ideas

Why good visuals matter – Content Ideas No one can deny the impact that social media has had on the promotional world. But as with all other forms of marketing…