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From the blog

How to get the most out of your client communications

As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…

Do we really need CRM?

CRM is often a topic of conversation, but is it something your business really needs or just a tick box exercise? A Customer Relationship Management (CRM) system is a strategy…

Buying lead lists – is it the right thing to do?

Buying lead lists is quite a controversial subject, particularly given 68% of businesses struggle to generate quality new leads. As a marketing agency it is both controversial and one of…

Marketing Account Managers – what do they do for you?

Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…