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From the blog

The What, Why and How of Buyer Personas

You may have heard about marketing personas or buyer personas, and how important they are to your marketing activities. If you’re panicking thinking “I haven’t got one of those” chances…

What can I do to retain my accounting staff?

Accounting is a highly competitive industry with plenty of vacancies. Demand is only rising – research shows that 80,000 new accountants will be needed by 2050 in order to keep…

5 ways to increase staff engagement with your marketing

Many professional services firms we speak to do not know where to start with their marketing, which is why they engage with us (and they do not typically have a…

How to get the most out of your client communications

As part of our blog series about communications and sales for professional services, we have so far talked about getting marketing data and how best to communicate with prospects in…