Social selling index – what is it, and should I care_

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

The Telemarketing Tricks You May Be Missing

The Telemarketing Tricks You May Be Missing

If the consensus in your business is that telemarketing is the same as telesales, think again. You don’t have to be outwardly selling something to bring benefits to your brand.…

crafting the perfect email subject line

Tips for crafting the perfect email subject line

While email in a post GDPR world does have its challenges it is still one of the most powerful and cost-efficient marketing tactics available to us. So once you have…

WIX vs WordPress

WIX VS WordPress

WIX VS WordPress – Guest post by Callum Carter, short term intern WIX vs WordPress is a common decision when building websites, but which is better? When I asked colleagues…

New Rules for Influencers from the Advertising Standards Authority

New Rules for Influencers from the Advertising Standards Authority

New Rules for Influencers from the Advertising Standards Authority – A guest post from Simon Porter from BakerLaw The advertising landscape changes quickly; those in the industry are constantly looking…

You Can Teach an Old Dog New Tricks

You Can Teach an Old Dog New Tricks

Guest post from Vanessa Ugatti author of Amazon Best Seller, True Worth, How to Charge What You’re Worth and Get It and helps accountants, lawyers and consultants to generate more…

The Importance of Blogging for Business

The Importance of Blogging for Business

Blogging frequently about topics that are relevant to your audience is a simple, easy and inexpensive way to enhance your marketing efforts. With inbound marketing and using the Buyer’s Journey…

Our Top 10 Marketing Blog Sites

Our Top 10 Marketing Blog Sites

The thing about marketing is you will never know it all. It is a constantly evolving subject, new ideas come along and market conditions change. Nothing stands still for long…

Qualifications vs experience

Qualifications vs Experience – what to look for when appointing a marketing professional

In our capacity as business advisors we are often asked by the in-house marketing teams we support what they should they be looking for when expanding their marketing teams. Should…

How to write a blog that people will actually read

How to Write a Blog that People will Actually Read

A few weeks ago, a marketing company wrote an article which appeared on social media.  It contained some less than scrupulous comments about how freelancers can be risky to work…

Cold calling may well be dead, but thankfully Telemarketing is thriving

Cold calling may well be dead, but thankfully Telemarketing is thriving

A guest post from Julia Haviland, Managing Director of Brittain Limited You don’t have to dig too deep into the realms of online business sites such as LinkedIn to read…

Trello – Project management product review

Trello – Project management product review

  What is Trello? Trello describes its product as “a collaboration tool that organises your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working…