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a trustworthy handshake

How to Portray Trust in Professional Services

How trustworthy do you appear? Trust is one of the most important traits to have in a professional services relationship. If you don’t have trust people will not work with…

Gemstone Legal Logo over GBP notes and coins

Make Client Monies Work for You

We know that the legal sector is concerned about the economic year to come, so we invited Gemstone Legal to tell us about how law firms can generate additional income…

Professional Service Firms Should Outsource their Marketing

Professional Service Firms Should Outsource their Marketing

Successful businesses have powerful marketing departments. You can always build your own in-house marketing department. Many try to do it themselves, but do you have the time or knowledge to…

Ideal Clients: How to Attract Them

Having a few ideal clients is better than having loads that don’t fit with you and your business. It’s tempting when you start out to take on whatever work comes…

a group of employee advocates holding up different coloured speech bubbles

Employee advocacy – how it can help recruitment

Are you struggling to recruit talent? Much like your longstanding clients become your best ambassadors, your staff are usually the best advocates of your firm (provided they are happy of…

How Law Firms can use Video Marketing to attract more Clients

How Law Firms can use Video Marketing to attract more Clients

Over the last decade, we’ve seen the pace and accessibility of the internet improve immensely. Broadband infrastructure has spread broadly, and mobile data packages have advanced along with smartphone technology…

What Makes a Compelling Case Study for Accountants

What Makes a Compelling Case Study for Accountants

Case studies, sometimes called Client or Success Stories, are a tried and tested marketing tool that tells the story of how a company solved a client’s particular pain point. They…

2019 Marketing Predictions

2019 Marketing Predictions

While the underlining principles of marketing haven’t really changes over many years the tactics and communication trends are constantly evolving. Technology is advancing and how people communicate and select services…

Marketing for Professional Services

Marketing for Professional Services – what’s different?

Before we look at what makes marketing for professional services different to other sectors, let’s define who we mean by professional services: generally speaking we would include law firms, accountancy…

Start-up tips for professional s

Start Up Tips for Professional Services Firms

  You might be toying with the idea of setting up your own business, or have already taken the leap and set up on your own – congratulations! The professional…