Free tools to brighten your social media posts
It doesn’t have to cost the earth to make your social media posts stand out amongst all the competition. With so many amazing free tools out there, it has never…
Crisis Planning in a Digital World
As Benjamin Franklin famously said: ‘failing to plan is planning to fail’. This mantra applies to many aspects of business, but none more so than when it comes to crisis…
Pros and Cons of Social Media Scheduling
Many businesses have adopted an active social media presence as part of their overall marketing strategy and will know that it takes serious time and effort to build a following…
Should more companies follow Wetherspoon’s example of quitting social media?
Pub chain Wetherspoon’s has just announced that it is quitting all social media platforms with immediate effect. The main reason quoted is that social media activity and maintaining 100’s of…
Using Company Milestones to Market Your Business.
In a previous post we wrote about using your company history as a marketing tool to demonstrate your reliability and authority as a well-established company. Using marketing materials from a…
3 Things you need to stop doing on social media
3 Things you need to stop doing on social media Social media is not only about interacting with friends and family, the world is evolving in such a way that…
What to include in a Social Media Strategy
Before doing any social media activity for your company a thorough social media strategy should be created. For some companies it will be a very simple document but for others…
Consortium Birthday Offer
We want to share our birthday celebrations by giving you a present….. Consortium is 4 years old this month and because we want to share our success we are giving…
The most common pitfalls of content marketing
There is no doubt that an effective content marketing campaign will increase organic traffic to your website. To get the maximum ROI on your constant marketing campaign takes a lot…
November Newsletter – Its nice to be nice……
This month we are taking a look at the business benefits of having a corporate social responsibility policy (CSR). Most companies will already be supporting the community in some way, whether…
Handling negative social media in a professional manner
When you start promoting your brand on social media, it is hard to escape scrutiny from other internet users. Most companies receive negative comments and reviews at one time or…
Tips & Tricks for creating visually exciting & engaging social media – Part 3 Tips for design
In parts 1 and 2 of our Tips & tricks for creating visually exciting and engaging social media we looked at content ideas and then the types on content you could create…