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Online reviews – why do I need to bother with them?

Why are online reviews important? Online reviews are a great way to gain third-party endorsement. This third-party endorsement is so much more powerful than you saying that you are good.…

christmas banner 2021 consortium more than marketing

Merry Christmas and a Happy New Year from all of us at Consortium

We would like to wish all our clients and contacts a very Merry Christmas and a Happy & Healthy New Year. Thank you for all your support through 2021 and…

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Christmas adverts 2021

Here are some of the favourites from the Best Christmas Ads of 2021 as published by Campaigns of the World. Amazon The Amazon advert this year tells the story of…

12 days to christmas

12 marketing tips for the 12 days of Christmas

Christmas is an extremely busy time of year for businesses in almost all types of industry, not least in marketing. However, although you may have planned all your marketing for…

christmas baubles

Marketing at Christmas

Marketing at Christmas or at least the run-up to Christmas, just isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit…

people receiving a business award

Business Awards: why you should be entering & how to create a winning entry

We often suggest entering awards to our clients as part of their marketing strategy.  There are so many reasons why entering awards should be part of your promotional activity, regardless…

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Communications and sales in a post-pandemic world

There is no denying it. How we interact and communicate with one another has changed dramatically since March 2020. It is unlikely that we will go back to ‘how it…

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Following up lead enquiries is important – but why?

Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…

laptop showing social selling index

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

Business development in professional services firms

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…

LinkedIn for Accountants video series

LinkedIn for Accountants video series

Do you know there are 5.5 million accountants on LinkedIn? Are you an accountant? Are you on LinkedIn? Then don’t miss out on our video series launching on 18 March…

Easter eggs with bunny face

5 Eggcellent ideas for your Easter marketing

In the lead up to Easter lots of your prospects, and clients, are getting very egg-cited to spend a four-day weekend eating chocolate and enjoying festive activities with family. So,…