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targeting people has changed (2)

Communications and sales in a post-pandemic world

There is no denying it. How we interact and communicate with one another has changed dramatically since March 2020. It is unlikely that we will go back to ‘how it…

lady on the phone following up an enquiry

Following up lead enquiries is important – but why?

Following up enquiries is important, don’t let anyone convince you otherwise. This blog will aim to explain why? In research carried out by Insight6 in 2019 into rates of follow-up…

Social selling index – what is it, and should I care_

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

Business development in professional services firms

Business development in professional services firms

Sales or business development in professionals services are often considered dirty words. I am not sure I understand why. I think it is largely a legacy from when lawyers and…

linkedin for accountants

LinkedIn for Accountants video series

Do you know there are 5.5 million accountants on LinkedIn? Are you an accountant? Are you on LinkedIn? Then don’t miss out on our video series launching on 18 March…

design tips for social media

Tips & Tricks for creating visually exciting & engaging social media – Part 3 Tips for design

In parts 1 and 2 of our Tips & tricks for creating visually exciting and engaging social media we looked at content ideas and then the types on content you could create…

measuring PR

PR – Measuring What Matters

Measuring What Matters You’ve got your lovely shiny new PR Strategy lined up for the next few months, so how will you know if you’ve been successful? You’ve been clear…

why enter business awards

Business Awards: why you should be entering & how to create a winning entry.

Business Awards: why you should be entering & how to create a winning entry. We often suggest entering awards to our clients as part of their marketing strategy.  There are…

types of visual content

Tips & Tricks for creating visually exciting & engaging social media – Part 2 Types of visual content

In part 2 of our series of Tips & Tricks for creating visually exciting and engaging social media we are looking at the different types of visual content you can…

Content Marketing funnel

The Content Marketing Funnel – An Infographic Guide

An Introduction To The Content Marketing Funnel: The Content Marketing Funnel is a method of using tailor-made content to optimise the conversion of leads into paying customers. The method involves…

social media guide for lawyers

A lovely note from one of our lovely Social Media Clients

As social media specialists in Sussex we love to hear from happy customers “As novices in the world of social media, we have really valued the support and input from…

PR getting to grips with nosiness

PR – Getting to Grips with Nosiness

Understanding a little about human nature may change the way that you think about your Communications Strategy. OK, so we’re all a load of nosey parkers! There you are –…