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Top Ten Free Things you can do to Promote your Business

Top 10 Free things you can do to promote your business (or nearly free)

Even if your business has a huge marketing budget, you can still take advantage of our top 10 free things you can do to promote your business. Marketing for professional…

A team undertaking a Marketing Audit in 2023

What makes a good Marketing Audit in 2023?

Before we look at what makes an effective marketing audit in 2023, we need to look back to Kotler and Keller (2007). They defined the marketing audit as the comprehensive,…

Internship Testimonial – Fran Pullen

Internship Testimonial – Fran Pullen

Fran Pullen – Consortium’s first intern leaves us today (31/03/23). Thank you for everything Fran! She has left us with this fantastic testimonial about her experience here and what Consortium…

woman handling documents containing client information

5 ways to get clients to submit information when you want them to

How much easier would your life be if you got client information the first time you asked? Having to chase clients can be anxiety-inducing and is always a waste of…

A hand reaching toward hexagon icon of a man

7 Steps to Create your Ideal Client Profile

If you are looking to create your ideal client profile, you first need to decide whether you are looking for more clients like the ones you already have, or whether…

torn paper with headline recession

Recession – being prepared and staying positive

I first had the idea to write a blog about a possible recession a few months ago. This was following a superb webinar with Ian Harris of Agency Hackers and…

Person giving 5 star online review

Online reviews – why do I need to bother with them?

Why are online reviews important? Online reviews are a great way to gain third-party endorsement. This third-party endorsement is so much more powerful than you saying that you are good.…

christmas banner 2021 consortium more than marketing

Merry Christmas and a Happy New Year from all of us at Consortium

We would like to wish all our clients and contacts a very Merry Christmas and a Happy & Healthy New Year. Thank you for all your support through 2021 and…

christmas advert on tv in a lounge

Christmas adverts 2021

Here are some of the favourites from the Best Christmas Ads of 2021 as published by Campaigns of the World. Amazon The Amazon advert this year tells the story of…

12 days to christmas

12 marketing tips for the 12 days of Christmas

Christmas is an extremely busy time of year for businesses in almost all types of industry, not least in marketing. However, although you may have planned all your marketing for…

christmas baubles

Marketing at Christmas

Marketing at Christmas or at least the run-up to Christmas, just isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit…

people receiving a business award

Business Awards: why you should be entering & how to create a winning entry

We often suggest entering awards to our clients as part of their marketing strategy.  There are so many reasons why entering awards should be part of your promotional activity, regardless…