Communications and sales in a post-pandemic world
There is no denying it. How we interact and communicate with one another has changed dramatically since March 2020. It is unlikely that we will go back to ‘how it…
Marketing Account Managers – what do they do for you?
Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…
7 tips to drive traffic to your website
So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Client reviews – why are they important for your firm?
Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
Client communication in a post-pandemic world
Client communication in professional services firms has changed completely over the past year because of Coronavirus. Of course, we don’t need to tell you that, or the fact that the…
Are you scared to post and engage on LinkedIn?
I run a lot of training sessions on LinkedIn and how to get the most out of it. I have run these sessions for nearly 10 years now. It is…
Learn to develop your own marketing strategy
Many of our clients, colleagues, and friends will have been on a coaching journey with our director Lara Squires a few years ago where she tried to make it more…
8 powerful tips to get more engagement with your posts
So you’ve got your company’s social media profiles all set up, have created a content strategy with regular posts and have grown a following – but, despite your best efforts,…
5 Eggcellent ideas for your Easter marketing
In the lead up to Easter lots of your prospects and clients are now getting very eggcited to spend an entire spring weekend decorating eggs and hunting for hidden chocolate. So,…
Why should you have a personal marketing plan?
Well, hopefully your firm has a marketing strategy or plan. This will cover what the businesses marketing objectives are but it’s at a relatively high level. In order to help…