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business development in 2022

Business development – how will it evolve during 2022? Guest blog

Guest blog: We invited Douglas McPherson from Tenandahalf, a business development agency that specialises in providing marketing and business development services for lawyers and accountants, to write a guest blog…

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New Year, New Business You

New Year, New Business You?….. So you have got the personal new year’s resolutions underway, you’re exercising more and you are eating healthily, but what are you doing to help…

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Marketing at Christmas

Marketing at Christmas or at least the run-up to Christmas, just isn’t the same without the famously anticipated John Lewis commercial. You just can’t help feeling just a little bit…

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Business Awards: why you should be entering & how to create a winning entry

We often suggest entering awards to our clients as part of their marketing strategy.  There are so many reasons why entering awards should be part of your promotional activity, regardless…

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Recruitment marketing – get the applicants YOU want

Recruitment Marketing uses marketing strategies to promote the value of working for your firm so you can find, attract, engage, and nurture talent before they apply for your job vacancies.…

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Recruitment has changed since the pandemic

Guest blog: We invited Hayley Rose from Harvey John, a recruitment consultancy based in Brighton, to write a guest blog for us about the current recruitment market, how the pandemic…

winding road client journeys

Client journeys – during and after the pandemic

Client journeys changed overnight when the pandemic started. For consumer businesses like Amazon that had been trading online for years up to that point, it just meant more of the…

targeting people has changed (2)

Communications and sales in a post-pandemic world

There is no denying it. How we interact and communicate with one another has changed dramatically since March 2020. It is unlikely that we will go back to ‘how it…

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Marketing Account Managers – what do they do for you?

Marketing account managers in marketing agencies play a key role in delivering marketing services for clients. A key part of the role is to liaise with you on all aspects…

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7 tips to drive traffic to your website

So, we’ve just launched our new website (Yay! Thanks to our great web design partners Whitespace). It’s not a quick and easy job. A lot of planning, pulling together content,…

laptop showing social selling index

Social selling index – what is it, and should I care?

If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…

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Client reviews – why are they important for your firm?

Client reviews are important for your firm, as people often seek the opinions of others to influence the decisions they make. This seems particularly relevant when choosing the services of…