Vertical videos – what, why, and how you should be using them
Does your marketing strategy include video content? If it does (and it should), are you using it correctly on social media? The best video format to use on social media is vertical…
Christmas adverts 2021
Here are some of the favourites from the Best Christmas Ads of 2021 as published by Campaigns of the World. Amazon The Amazon advert this year tells the story of…
Social media policy – Does your firm have one?
As you’ll no doubt be aware, social media can be an amazing platform, bringing transformative success to businesses, brands, and causes. There are an estimated 3.96 billion people actively using…
Internet trolls – Don’t feed them!
I’ve often heard it said that you know you’ve made it on social media when you get your first troll! And I’m talking about internet trolls, not the kind that…
Social selling index – what is it, and should I care?
If you are a seasoned LinkedIn user then you have probably heard of the Social Selling Index (often referred to as SSI). This is LinkedIn’s own league table. It can…
Can a Professional Services Firm afford not to be on LinkedIn?
Spoiler alert: if you’re reading this blog, you probably know the answer to this question already. As Social Media Consultants, we’ve long been going on about the power of LinkedIn,…
7 tips to maximise the impact of your LinkedIn company page
More and more professional service firms are using LinkedIn as their go-to channel for establishing and developing their business networks. The latest stats from LinkedIn (Jan 2021) tell us that…
LinkedIn for Accountants video series
Do you know there are 5.5 million accountants on LinkedIn? Are you an accountant? Are you on LinkedIn? Then don’t miss out on our video series launching on 18 March…
Are you scared to post and engage on LinkedIn?
I run a lot of training sessions on LinkedIn and how to get the most out of it. I have run these sessions for nearly 10 years now. It is…
Generating leads from social media
How you can make social media advertising work for your professional services firm and generate leads from social media If embracing social media to market your professional service firm still…
8 powerful tips to get more engagement with your posts
So you’ve got your company’s social media profiles all set up, have created a content strategy with regular posts and have grown a following – but, despite your best efforts,…
Getting Digital in a Virtual World Webinar
Lara Squires recently delivered a webinar as part of the Reach Out & Connect series of webinars organised by the Merton Chamber of Commerce. Under the header of Getting Digital in…